Pinterest is a great source of traffic for eCommerce merchants because of the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an eCommerce merchant, then...
A common struggle for SEO experts is keeping up with Google’s ever-changing search algorithms. Every year, there is a slew of updates that force organizations across industries to ditch their playbooks and return to the drawing board. Some of these changes are seen coming from a mile away, while...
If you’ve ever given thought to starting your own eCommerce dropshipping business, the time has never been better. 2019 is shaping up to be a great year for the industry! Not only is it getting easier and easier to get started, you can now kickstart your own dropshipping business for...
Each new year signals a new beginning—especially when it comes to your social media strategy. If you have new idea on things to try on social media this year that other brands aren’t doing, you have a better chance of surprising your audience and engaging them. We’ve outlined all the...
What does YouTube advertising look like in 2019? For one, it’s one of the world’s biggest platforms for advertisers. The numbers don’t lie. YouTube is also the second-biggest search engine after Google, with 1.9 billion monthly active users. 50 million of those users are content creators who upload 576,000 hours...
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your strategy is,...
It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing....
Social media—almost like water (or air) for digital marketing. It’s required, yes. But let’s be real and responsible and reasonable and smart about all of it. Many aren’t (okay, me too at times). But for the audience’s sake… please replace bad practices with good ones. So you can turn readers...
Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration and, when used well, will boost reach and engagement. Below we’ve compiled a list of the best daily hashtags and included tips on how (and when) to use...
Are you using Instagram to connect with your audience? And if not, should you? Okay, that’s a loaded question. Statistically speaking though, it makes business dollars and sense. Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy. Bossy aren’t...
