Each new year signals a new beginning—especially when it comes to your social media strategy. If you have new idea on things to try on social media this year that other brands aren’t doing, you have a better chance of surprising your audience and engaging them. We’ve outlined all the...
What does YouTube advertising look like in 2019? For one, it’s one of the world’s biggest platforms for advertisers. The numbers don’t lie. YouTube is also the second-biggest search engine after Google, with 1.9 billion monthly active users. 50 million of those users are content creators who upload 576,000 hours...
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your strategy is,...
It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing....
Social media—almost like water (or air) for digital marketing. It’s required, yes. But let’s be real and responsible and reasonable and smart about all of it. Many aren’t (okay, me too at times). But for the audience’s sake… please replace bad practices with good ones. So you can turn readers...
Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration and, when used well, will boost reach and engagement. Below we’ve compiled a list of the best daily hashtags and included tips on how (and when) to use...
Are you using Instagram to connect with your audience? And if not, should you? Okay, that’s a loaded question. Statistically speaking though, it makes business dollars and sense. Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy. Bossy aren’t...
Trolls. Cute (yet ugly) and laughable. They give life to our tales, ballads and legends. Social media trolls? Not so much. They wreak havoc. All a troll wants is to inflict pain, ridicule, and humiliate a targeted person. Left alone, these little social media misfits will tarnish your brand and...
Here’s our favourite Pinterest statistic of 2019: Pinterest users are twice as likely to say their time on the platform is well-spent. Lately it feels like everyone’s doing a social media detox—from Ariana Grande to the 42 percent of Americans who took a break from Facebook in 2018. But Pinterest...
As 2019 kicks into gear, it’s time to consider what will change in the digital marketing ecosystem this year and how it will affect you. Given that the digital marketing domain is constantly getting revamped with social media, SEO, content marketing, and PPC as the major players – it’s...
