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Published on the BBC, the first tweet by Twitter CEO Jack Dorsey was worth $2.9 million (£2.1 million) as a non-fungible token. Sounds surprising, right? Today, the digital web is full of hype regarding NFTs. Costly virtual art and collectibles, peculiar...

Billy Joel didn’t know it when he sang “Matter of Trust”, but he was singing about B2B lead nurturing. In a nutshell, this means building relationships of trust and cultivating them over time, and it is the essence of doing business....

It’s tough. You feel as if you’ve done everything right, but your website traffic numbers say otherwise. Clearly, there’s something wrong. Maybe you’re just a tweak or two away from opening the floodgates? But the question remains… what is the reason behind...

TikTok is flourishing with over 1 billion users, and this video-focused platform is now more popular than Google! Although it has enjoyed massive growth over the past couple of years, there is still room for further expansion in the future. TikTok...

What is the ROI of your social media marketing? It’s a question that digital marketers have been asking ever since social media became a platform for connecting with customers. And until now, the answer has been flakey at best… Only 28%...

Cybercrime is on the rise… For the first time in history, financial losses from cybercrime surpassed home burglaries, according to the FBI’s Preliminary 2020 Crime Report. The scary part? These aren’t just individual hackers sitting in mom’s basement – they are...

When you’re crafting your digital marketing toolkit, you might be wondering how to get more followers on Instagram. After all, creating a business account is only the first step. If you don’t have anyone following you, or more importantly – if...

Facebook’s translation feature produced some truly comical results when it was still in its infancy stages. However, over the last few years, it’s improved. This reformation can be credited to a combination of user suggestions and its clever use of artificial...

Content marketing is a great way to reach and connect with different audiences. However, it’s not always effective for converting prospects into customers. Reasons for this ineffectiveness var8y depending on many factors. The good news is that you can still change...

Starting a business is terrifying. There are numerous hurdles you’ll face in your first year, from suppliers letting you down, to unhappy clients, losing staff, and much more. It’s no surprise that 20% of small businesses fail in their first year...