Do you know which of your tweets perform the best? What’s the best time for you to update Instagram with new posts? Is your Facebook strategy working to convert traffic to leads? Yes? No? Maybe? You might be having a difficult time answering these questions without using a social...
The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic. Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up....
eLearning is booming, with no sign of slowing down… People want access to information and learning on demand. Not in a month’s time when the next conference is on or when the next corporate workshop is planned. As a society we’re impatient – and if we need a new...
SEO is one of the fastest-changing marketing channels and no wonder! Google is coming up with dozens of updates and changes each year forcing forward-thinking digital marketers to come up with more and more ways to keep up. But keeping up is not even enough. In order to maintain consistent...
It used to be that as long as you wrote long-form, valuable content on a regular basis, you could do well at content marketing. Unfortunately good content isn’t enough anymore. The SERPs are getting more competitive, and the marketplace is turning into a winner-take-all battle to the death. Here’s...
A modern person is exposed to 5,000 advertisements a day through an array of different media channels. We can’t imagine spending a day without getting messages or calls promoting any kind of product or service, receiving promotional emails, watching commercials on TV, seeing multiple banners on our favorite websites and...
eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one there to provide a personalized experience, make intuitive recommendations, and answer burning questions, you’re losing engagement and conversions without even realizing it. It doesn’t matter...
Has marketing ever been more difficult than it is today? Most of us would argue not. I should know – I’ve been in marketing and eCommerce for many years. In my view, the biggest challenge marketers face today is connecting the tactical work they’re doing with high-level business objectives or...
Also known as session unification and site linking, session stitching is a way to ensure data quality and attribution. It can be useful to those who want to track their customers seamlessly between logins and across domains. When optimizing your website for SEO your analytics are key to creating...
With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly...