We’ve all been there… That sinking feeling after you’ve just pressed ‘send’ on your latest email marketing campaign, only to realize there is a glaring mistake and no way of turning back the clock. Your first instinct may be to quickly scramble a follow-up email together and mitigate the risk...
Is your hashtag strategy helping or harming your business? Well, chances are…you don’t have one. Everyone is using hashtags these days, but without the right hashtag strategy – sprinkling your social media posts with them without any plan can do you more harm than good. Also using too many can...
Video is officially a marketing essential. And if your brand isn’t using video as part of your digital strategy, you’re missing out. Research shows that video marketing is the second most important type of content B2C marketers use today. Image Source: Content Marketing Institute And the B2B landscape is no...
How high is the content engagement on your website? One of the hardest tasks in content marketing and blogging is to keep your readers engaged when reading your content. No comments. No shares. High bounce rate. Low dwell time. These are just a few of the effects when you fail...
Social media is one of the most ubiquitous elements of modern life. Whether that’s a good or a bad thing is a debate for another time and place. The mere fact that social networks have such primacy in so many people’s lives means that businesses have to sit up and...
SEO is an ever-changing game. We think we know what we’re doing for a while and then a Google algorithm update hits us like a ton of bricks. Google’s August 2018 update, commonly known as the medic update, showed that SEO has expanded far beyond its technical aspects. Experts soon...
Have you ever heard of blogger burnout? It’s when bloggers find themselves uninspired and unable to come up with fresh ideas. The longer a blogger has been consistently publishing content, the higher the chances that they’ll suffer from a case of blogger burnout. But how do you combat blogger burnout?...
Did you know that 61% of consumers prefer buying from eCommerce stores that also have a physical presence? Despite the exponential growth of eCommerce, on-ground retail stores and brick and mortar businesses are still flourishing. In fact, technology is only helping them grow faster. Brands are increasingly offering integrated multichannel...
Starting a business requires a big dose of boldness. It can be a scary thing, but it can also be one of the most rewarding experiences of your life. If you’re focused, organized and strategic about your actions, you’re well on your way to success. But, of course, business failure...
It’s often said that if you’ve done nothing wrong, you have nothing to fear. And it would be comforting if that was true, but in a world dominated by Big Data, it’s rapidly becoming a quaint myth – and one that is increasingly dangerous to believe. In reality, bulk data...