How’s your college life doing? Do you have enough free time after you finish classes and assignments? Because if you do have time, you can spend it doing something that will help you make money. While your friends are partying outside, you can hustle hard to make some decent...
28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get into why in a bit… But does it work for solopreneurs and small business? Yes! And it can be done for free, or by using low-cost tools. This article focuses on businesses that...
“It’s too late to start an online business” “You’ve missed the boat” “All the profitable ideas are already taken” I’ve been hearing this since 2012; the year I left my job and became a full-time content marketing consultant. But people have been saying such things for much longer. For...
For over a decade now, businesses have been attempting to garner the power of the internet for the cost-effective, efficient marketing of their products or services. But even the best-conceived internet marketing campaigns can fail if your website’s design costs you the leads it should otherwise be generating. We...
Every year brings new opportunities for growing a small business, and this year is definitely not an exception. Exciting technology trends keep emerging, completely transforming the way we work, learn, and develop. To take your small business to the next level, stay relevant, and emerge triumphant from the competition,...
If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video. An easy way to venture into video content marketing is through screen recording videos. This is because...
Before the relatively recent explosion of Facebook, Twitter, and Instagram, celebrity advertising was considered to be the main path towards reaching and influencing potential customers. If your brand or business was attempting to market sports apparel, for example, reaching out to certain NBA stars with an aggressive advertising campaign...
The world is becoming more and more mobile. Customers don’t just search for products, services or businesses; they want to get these results at arm’s length. Users want Google to use their location every time they search for something, even if they don’t add location modifiers like “near me,”...
The Colombian Government had a problem. Throughout the long-running battle with revolutionary group FARC, hundreds of soldiers had been captured. Some of these troops had been captive for years, and the Government was looking to get a message out not to give up or lose hope. But how to...
Are the robots really taking over? By robots, I mean artificially intelligent machine-based learning algorithms that mimic the workings of a human brain. Except… they don’t really. With all the buzz about Artificial intelligence (AI) and machine learning now you would think that the human brain and the way we...