Category: Marketing

There are plenty of resources on the internet that talks about how to reduce Facebook ad costs. These resources provide beginners with plenty of new ideas to reduce costs. However, they stop right there. In this article, I’ll go one step...

If you want to increase your social media engagement you should be creating videos, as the algorithms on most social networks give preference to video posts these days. This includes Facebook, Twitter and even Instagram as you can see in the...

Instagram Stories are one of the most addictive features of this social media platform. They are little 15 second commercials that, if used correctly, can yield benefits that no other Instagram marketing strategy can. In fact, Stories have become so popular...

There are a lot of brands that are hesitant about online comments and it’s easy to understand why. When you’re just starting out you may want to be the one in control of your brand and what you’re putting out there....

At the beginning of Q1 2018, a relatively new social media platform became the most downloaded application across Apple devices and 6th in the world across all mobile platforms. TikTok is now firmly embedded in Gen Z’s daily lives, it spans...

Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that...

Lead generation vs demand generation, what is the difference? I’m sure you’ve heard these terms used regularly, but even though they sound alike, there are some important differences to be aware of. Unfortunately, marketers often use these terms interchangeably, and it...

Believe it or not, yes, hashtags are still popular. Many, many people don’t understand the use of hashtags and have, therefore, stopped using them. Don’t be fooled though. There are still plenty of people and businesses who rely on hashtags to...

If B2B marketers want to solve buyer’s problems and encourage lead generation, they’ll have to publish more content than ever before. But after the prospect is converted into a lead, organizations often end their marketing principles. B2B Marketers are usually confined...

Content marketing is getting very competitive as more and more businesses are implementing it. People publish around 70 million blog posts a month and the spend on content marketing is always increasing. Shares and referrals from social networks have been decreasing...