For most of us, social media has become a second home where we invest 3-4 hours of our leisure time a day. This is supported by the fact that there are 3.2 billion people logging in daily to social media. And marketers see an opportunity to attract this audience...
Think about it for a moment… What are the reasons for creating, updating, and maintaining your business website? On the top of that list should be one important goal – acquiring qualified leads and customers. Because let’s be honest, if your business website fails to generate qualified leads and customers,...
Are business promotions really beneficial online? Marketing dates back to ancient civilizations before newspapers, television, radio and of course, the internet was created. At that time merchants and workers were advertising their products and services differently, trying to catch the attention of passers-by with interesting and eye-catching signs. Since then,...
Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers “let their fingers do the walking” through the huge paper directory of businesses and would stumble upon yours. And...
Long before the age of technology, fonts have been evolving. We’ve come a long way since scriptwriting, mainly because our works are no longer in scrolls but anywhere from screens to print ads. Fonts have changed with our times and the means of which content was presented to us,...
Brands and businesses across the Globe look to channelize all their marketing, promotional, and operational endeavors to attain one long-term vision… To generate an influx of revenue that is well and truly more than the year gone by. Right at the epicenter of this vision lays the trump-card that...
Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every dollar spent. The only problem is: how can you leverage both? Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you...
You could have the greatest website in the world with the highest SEO ranking, but if you sell physical products or services, and depend on people coming to see you face-to-face, you’re probably not making much of a living. In a world that is so digitally focused, how do you...
Google’s search algorithms are inclined to deliver a good user experience. That’s why you need to create content that is authentic, relevant, and valuable to your target audience. A majority of SEO professionals create and optimize various types of content such as blog posts, infographics, and images to increase their...
Consider yourself in a Starbucks store on a cool autumn evening, which latte would you go for, the one that is available every day or the season’s specialty? The season’s specialty should be the clear winner. The Pumpkin Spiced Latte is one of the most outstanding limited time offers of...