Starting a business requires a big dose of boldness. It can be a scary thing, but it can also be one of the most rewarding experiences of your life. If you’re focused, organized and strategic about your actions, you’re well on your way to success. But, of course, business failure...
It’s often said that if you’ve done nothing wrong, you have nothing to fear. And it would be comforting if that was true, but in a world dominated by Big Data, it’s rapidly becoming a quaint myth – and one that is increasingly dangerous to believe. In reality, bulk data...
Not everyone who hears about your brand will want to purchase your products right away. Customers want to know more about your brand and what you have to offer. Before they make a purchase, they go through a whole buying journey. To understand your customer’s buying journey, it’s important to...
Recent years have seen a dramatic increase in the amount of remote workers, and for good reason. Not only has this style of work become more accessible with technological advances, but employees themselves are increasingly seeking it out. In a recent survey, over 35% of American employees stated that they...
These days, the attention span of your audience is at its lowest point in human history. We know that 55% of visitors stay for 15 seconds or less on a page and that their attention span is limited to, more or less, 8 seconds. As a consequence, you have these...
WordPress is a platform that even non-technical people can set up and start managing without much hassle. However, akin to other web technologies and CMS’s out there, WordPress is also prone to errors. These WordPress errors are triggered due to several reasons, and if you don’t diagnose and troubleshoot them...
Dwell time is one of those ranking factors which is proven to impact your overall site’s SEO. It is a user-based metric that refers to the period or length of time that a user spends on a page after a click. It is not the most talked-about metric. But it...
If you’ve ever tried optimizing your website for search engines, you definitely would have come across things such as Meta Titles and Meta Descriptions. These two are a staple of any SEO strategy. They need to always be considered and edited before publishing a piece of content or allowing a...
We feel exhilarated when we receive a good response to our social media posts. It boosts our confidence. We know we are doing the right thing on social media. What makes lots of “likes and comments” on a post a thrilling experience is their unpredictability, as not every content format...
User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. When someone is using the internet, they are doing so for three different reasons: To buy something To find information To be entertained If your...