In the world of business, both online and offline, it doesn’t pay to be a wallflower. You don’t want to blend into the background, because it means that you’ll be instantly forgettable and easily replaceable. You already know this, of course, but what can you do to establish a stronger...
eCommerce brands around the world are stepping into the new age of customer experience, using marketing’s hottest technology – artificial intelligence – to go from reactive to proactive, boost conversions, and predict revenue. We’ve assembled a detailed list of 25 of the most impactful use cases for AI in eCommerce...
Influencer marketing has been all the rage over the past few years. You probably have a good idea on how to get started with it as there is a ton of useful information on how to get it right. But do you know what CGI influencers are or how to...
The months seem to be whipping by in a whirlwind and before long we will be into the new year. While it can be easy to get caught up in plans for marketing for the holidays, casting your eye further is necessary. Because 2020 is more than just a milestone,...
Wouldn’t it be great if the customers you acquire kept coming back to buy from your business over and over again? That’s the lure of the subscription business model and the reason why the subscription economy has been booming in the last few years. Data from McKinsey shows the subscription...
Video content is growing rapidly, it’s estimated that there will be 1 million minutes worth of video per second by 2020. In digital marketing, businesses are beginning to shift their marketing focus from blog posts to videos because of its effectiveness. Multiple studies have shown that videos can boost web...
According to the Moz 2018 local search ranking factors study, NAP consistency is really important for local SEO. Building local citations with consistent NAP (Name, Address, Phone Number) data on your Google My Business (GMB) profile and listed online addresses can affect your search rankings. First, Google decides where to...
Are you looking to get more Google reviews, increase customer loyalty, and build trust with your prospects? Well, if you want something, the fastest way to get that thing is to ask, right? It sounds simple, but you’d be surprised how many businesses fail to ask when it comes...
According to survey findings published by SHRM in 2016, 84% of organizations are using social media recruiting strategies to increase brand recognition and target job candidates with specific skill sets. These organizations are posting job advertisements, contacting potential candidates, and encouraging employee referrals, all of which builds a recruitment strategy that...
Twitter is one of the best places to share your articles and drive traffic to your blog. All it takes to be heard is a tweet and some engaged followers. Streamlining the process of regularly sharing valuable content with your audience is a powerful strategy that can propel the growth...
