What does YouTube advertising look like in 2019? For one, it’s one of the world’s biggest platforms for advertisers. The numbers don’t lie. YouTube is also the second-biggest search engine after Google, with 1.9 billion monthly active users. 50 million of those users are content creators who upload 576,000 hours...
It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing....
Social media—almost like water (or air) for digital marketing. It’s required, yes. But let’s be real and responsible and reasonable and smart about all of it. Many aren’t (okay, me too at times). But for the audience’s sake… please replace bad practices with good ones. So you can turn readers...
Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration and, when used well, will boost reach and engagement. Below we’ve compiled a list of the best daily hashtags and included tips on how (and when) to use...
Trolls. Cute (yet ugly) and laughable. They give life to our tales, ballads and legends. Social media trolls? Not so much. They wreak havoc. All a troll wants is to inflict pain, ridicule, and humiliate a targeted person. Left alone, these little social media misfits will tarnish your brand and...
Here’s our favourite Pinterest statistic of 2019: Pinterest users are twice as likely to say their time on the platform is well-spent. Lately it feels like everyone’s doing a social media detox—from Ariana Grande to the 42 percent of Americans who took a break from Facebook in 2018. But Pinterest...
As 2019 kicks into gear, it’s time to consider what will change in the digital marketing ecosystem this year and how it will affect you. Given that the digital marketing domain is constantly getting revamped with social media, SEO, content marketing, and PPC as the major players – it’s...
Omnichannel advertising is not news anymore. You probably know by now that advertising through multiple channels gets a better ROI. But where it gets tricky is deciding which channels to spend your advertising budget on. Almost all paid advertising channels are touted to generate results. Channels like Instagram Ads,...
Content is king. Most experienced marketers and successful brands are already vouching for that by developing unique and powerful content marketing campaigns. Really, there’s no wonder why they do it… Content marketing costs 62% less than traditional advertising channels and provides 3x as many results in terms of traffic...
Voice search is taking the search industry by storm… While we are watching the breath-taking adoption of smart voice assistance and subsequent growth of searching-by-voice popularity, marketers still don’t have the fundamental question figured out: With half of search queries predicted to soon be spoken (and hence half of...
