Best WordPress Form Builder Plugins to Get More Conversions

In the digital age, having a robust online presence is crucial for any business. One of the most effective ways to engage with your audience and convert visitors into leads or customers is through well-designed forms. Whether it’s for contact, registration, surveys, or payments, the right form builder plugin can make a significant difference. Here, we’ll explore some of the best WordPress form builder plugins that can help you achieve higher conversion rates.

1. WPForms

Overview:

WPForms is one of the most popular and user-friendly form builder plugins available for WordPress. With over 5 million active installations, it offers a drag-and-drop interface that makes form creation a breeze, even for beginners.

Key Features:

• Drag-and-Drop Builder: Easily create forms without any coding knowledge.

• Pre-built Templates: Over 500 templates to choose from, saving you time and effort.

• Smart Conditional Logic: Show or hide fields based on user input to create a personalized experience.

• Payment Integrations: Supports PayPal, Stripe, and other payment gateways.

• Geolocation Data: Collect location data to better understand your audience.

Why It’s Great for Conversions:

WPForms’ ease of use and extensive features make it ideal for creating forms that are not only functional but also optimized for conversions. The smart conditional logic and geolocation features help tailor the user experience, increasing the likelihood of form completion.

2. Formidable Forms

Overview:

Formidable Forms is a powerful form builder plugin designed for advanced users and developers. It offers a range of features that allow you to create complex forms and even web applications.

Key Features:

• Advanced Calculations: Perform complex calculations within your forms.

• Visual Styler: Customize the appearance of your forms to match your website’s design.

• Formidable Views: Display form data on the front end of your site.

• Multi-Page Forms: Break long forms into multiple pages to improve user experience.

• Integrations: Connect with popular services like Mailchimp, Salesforce, and more.

Why It’s Great for Conversions:

The advanced features of Formidable Forms allow you to create highly customized and functional forms. This flexibility can lead to higher engagement and conversion rates, especially for businesses with specific needs.

3. Gravity Forms

Overview:

Gravity Forms is a premium form builder plugin known for its extensive functionality and flexibility. It’s a favorite among developers due to its robust features and add-ons.

Key Features:

• Conditional Logic: Create dynamic forms that change based on user input.

• File Uploads: Allow users to upload files through your forms.

• Multi-Page Forms: Improve user experience by breaking forms into multiple pages.

• Add-Ons: Extend functionality with a wide range of add-ons, including payment gateways and CRM integrations.

• Developer-Friendly: Extensive API for custom functionality.

Why It’s Great for Conversions:

Gravity Forms’ ability to create highly customized forms with conditional logic and multi-page options can significantly enhance user experience, leading to higher conversion rates. Its integration capabilities also allow for seamless data management.

4. Ninja Forms

Overview:

Ninja Forms is a flexible and easy-to-use form builder plugin that offers a range of features suitable for both beginners and advanced users.

Key Features:

• Drag-and-Drop Builder: Create forms without any coding.

• Customizable Templates: Use pre-built templates or create your own.

• Conditional Logic: Show or hide fields based on user input.

• Email Marketing Integrations: Connect with services like Mailchimp and Constant Contact.

• Payment Processing: Accept payments through PayPal and Stripe.

Why It’s Great for Conversions:

Ninja Forms’ user-friendly interface and powerful features make it easy to create forms that are optimized for conversions. The integration with email marketing services helps in nurturing leads and converting them into customers.

5. Fluent Forms

Overview:

Fluent Forms is a relatively new but rapidly growing form builder plugin that offers a comprehensive set of features at an affordable price.

Key Features:

• Drag-and-Drop Builder: Easily create forms with a visual builder.

• Conditional Logic: Create dynamic forms that respond to user input.

• Multi-Step Forms: Improve user experience by breaking forms into steps.

• Email Notifications: Get notified instantly when a form is submitted.

• Third-Party Integrations: Connect with popular services like Zapier, Mailchimp, and more.

Why It’s Great for Conversions:
Fluent Forms’ focus on user experience and affordability makes it a great choice for businesses looking to optimize their forms for conversions. The multi-step forms and conditional logic features help create a seamless user experience.

6. Jetpack Forms

Overview:

Jetpack Forms is part of the Jetpack plugin suite, which offers a range of features for WordPress sites. It’s a simple and effective solution for creating basic forms.

Key Features:

• Easy Integration: Seamlessly integrates with the Jetpack suite.

• Simple Form Builder: Create basic forms quickly and easily.

• Spam Protection: Built-in spam protection to keep your forms secure.

• Email Notifications: Receive notifications when a form is submitted.

• Customizable: Basic customization options to match your site’s design.

Why It’s Great for Conversions:

Jetpack Forms is ideal for those who need a simple and reliable form solution. Its integration with the Jetpack suite and built-in spam protection ensure that your forms are both effective and secure.

7. Contact Form 7

Overview:

Contact Form 7 is one of the oldest and most widely used form builder plugins for WordPress. It’s a free plugin that offers basic form building capabilities.

Key Features:

• Simple Form Creation: Create basic forms with ease.

• Customizable: Customize forms using HTML and CSS.

• Spam Protection: Includes CAPTCHA and Akismet integration.

• Email Notifications: Get notified when a form is submitted.

• Free: Completely free to use.

Why It’s Great for Conversions:

While Contact Form 7 may not have as many features as some of the premium plugins, its simplicity and reliability make it a popular choice for basic form needs. The built-in spam protection ensures that your forms remain secure.

8. Typeform

Overview:

Typeform is a unique form builder that focuses on creating conversational forms. It’s designed to provide a more engaging user experience.

Key Features:

• Conversational Forms: Create forms that feel like conversations.

• Customizable Templates: Use pre-built templates or create your own.

• Conditional Logic: Show or hide questions based on user responses.

• Integrations: Connect with services like Zapier, Mailchimp, and more.

• Analytics: Track form performance with built-in analytics.

Why It’s Great for Conversions:

Typeform’s conversational approach can significantly improve user engagement and completion rates. The ability to create interactive and dynamic forms makes it a powerful tool for boosting conversions.

Choosing the right form builder plugin for your WordPress site can have a significant impact on your conversion rates. Whether you need a simple contact form or a complex multi-page form with conditional logic, there’s a plugin out there that can meet your needs. WPForms, Formidable Forms, Gravity Forms, Ninja Forms, Fluent Forms, Jetpack Forms, Contact Form 7, and Typeform each offer unique features that can help you create forms that are not only functional but also optimized for conversions. Evaluate your specific requirements and choose the plugin that best fits your needs to start converting more visitors into leads and customers today.