Category: Digital Marketing

If there’s one thing you can say about Facebook, it’s that it didn’t reach its projected user base of 1.9 billion by being complicated to use. On the world’s …

Do you remember where you were when you first heard about podcasts? Did you hungrily reach for your headphones, overcome by desire to try out the latest and greatest …

For business owners and brands around the world, every new year brings in a new world of opportunities, growth, and challenges – and 2020 was definitely one of the …

What started as an app for teens to goof around has turned into a massive marketing machine. The best part is it works for businesses (both B2B and B2C), …

Digital marketing relies heavily on content personalization to be effective. While expanding the reach of your marketing strategy helps you gain new leads, the quality of your content is …

When was the last time a YouTube ad or a social media post caught your attention? What was it about the content or information that stopped you from skipping …

Are your email campaigns not delivering the return you want? There’s nothing worse than investing in campaigns that convert only a tiny fraction of subscribers. Still, many businesses see …

Display ads are among the most fundamental pieces of many digital marketing strategies. The majority of customers now interact with brands online, whether it be on social media, websites, …

If you want to rank higher in Google searches, it’s crucial to focus on overall website performance. Technical SEO aspects such as site speed and facets and filters play …

Banner ads are prevalent online – from Google to Facebook and beyond, just about every business uses them. In fact, the average startup spends $9,000 on Google Ads. However, …