In this blog, we will discuss two important types of SEO – namely local SEO and on-page SEO. But first, let’s quickly discuss what SEO is. SEO is defined as a process that involves certain steps/procedures to help a piece of content or website rank higher on Google. In the early 2000s, SEO used to …
The marketing and content industry has undergone many changes in the past few years, and usage of SEO software is one of them. SEO was previously a manual task that required deep knowledge and understanding of the domain. But with the help of new-age custom software development services and applications made by them, it has …
Believe it or not, you don’t have to be a Search Engine Optimization (SEO) expert to be a good content creator. However, it’s super-valuable to know some tips and tricks to improve your rankings on Google and user experience. Here are five useful tips that you won’t read elsewhere. Since Google has many updates each …
Taking a sneak peek at your competitors’ site traffic is the best way you can discover relevant benchmarks for assessing your own digital marketing performance. For instance, reporting to your boss (or client) that your traffic grew by 10% sounds great. But if you’re dealing with business-savvy people (and I hope you are), they’ll immediately …
Website traffic is essential for growing a business. More online traffic means more opportunities for your business to build relationships, leave an impression, and increase sales. The majority of marketing professionals find the process of increasing website traffic to be difficult. According to HubSpot, 63% of marketing professionals reported that their top challenge is generating …
Continue reading “4 Reasons Why Your Website Traffic Not Growing”
Voice search isn’t a fad. It has been gaining popularity, and people are using it a lot more than ever before. One of the main reasons for the trend is the high convenience for the user when they just have to talk with the assistant instead of typing. Also, when it comes to the results, …
Considering a new domain name extension but worried about how it will impact your SEO? In 2012, ICANN released what are known as “new top-level domains (nTLDs)” to enhance innovation, competition, and consumer choice in domain names. Examples of nTLDs that you may be familiar with are .ONLINE, .STORE, or .TECH (There are over 1200 …
Quite unlike before, people don’t depend on ads, the marketing landscape has changed tremendously and any successful digital strategy focuses on your products or services. The simple truth is that people who want to buy your products or engage in your services, do so online. Covid-19, the lockdowns, and the drastic changes we have to …
Continue reading “5 Product SEO Best Practices to Get Your Products Rank in the SERPs”
With more than a billion active websites and blogs on the internet today, the one common goal for all of them is to get more site traffic and higher search rankings. However, this can be one of the most challenging aspects of running a site on the internet. This is mainly due to the fact …
Continue reading “SEO Metrics and How to Improve Search Rankings”
Knowing how to do an in-depth SEO competitor analysis is crucial to your search engine optimization strategy. Sadly, not many do it. And those doing it do it haphazardly. But knowing your competitors is essential to helping you create a roadmap for SEO activities that will help you have the edge over your competition. What …