5 Social Media Marketing Trends Every Business Should Know About For 2018

Editor’s Note: This post was contributed by Sherron Washington, CEO & Strategic Marketing Coach @ The P3 Solution. There is no doubt that social media marketing is the new normal. It is essential to the success of businesses because of its proven ability to facilitate activities that help reach marketing goals, including garnering massive exposure …

The Complete Guide to Creating Great-Looking Facebook Ads

Facebook advertising might seem easy at first. Just draft an engaging post, target a relevant audience, throw some money behind it, and get new leads, right? Not quite. As many of you are likely aware, Facebook is a challenging space for advertisers. Not only are you competing against many other businesses for attention, but you’re …

5 Reasons Why Chatbots Need to Be Part of Your Social Strategy

We are in the midst of technological change – people are growing tired of apps, social media messenger services have exceeded the growth of social media, and users are demanding quicker access to information without the need to go through traditional search engine results pages (SERPs), or text-based interaction. To cater for this changing behaviour, …

3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power.   Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the full power that Customer Audiences have to offer. Today, …

29 Proven Ways to Use Social Proof to Increase Your Conversions

All smart marketers know that adding social proof can increase your conversion rate. That’s why big brands like Amazon, WordPress, GetResponse, and just about every other company, use social proof on their site. In this guide, we’ll share 29 ways to use social proof to increase your conversions. We’ll dive into the 29 social proof …