Crafting Digital Excellence
We all like case research studies, right? They are often irresistible when you see them: increase conversions by 500,000%!!! Okay, perhaps that’s a small exaggeration. But it’s not far from truth. These conversion rate increases are often a farce. They either (1) are far from sustainable or (2) the numbers are slightly inflated for the …
The insurgence of social media among millennials has been extreme around the world specifically in the last decade. This population and extensive usage of social media has actually impacted many sectors in a different way both positively and adversely– amongst them the business sector. Our observation as a social media marketing business is that social …
Continue reading “8 Ways Social Media Has Impacted Business”
PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those needs. To stay relevant in 2019 on the search network, you can’t just sit back and watch 2018 campaigns sink. What worked in early 2018 and 2017 isn’t going to work as well in 2019. Here are nine …
Continue reading “9 Ways To Get Ahead Of The Game For Google Ads”
A website without images will look plain, boring, and borderline unprofessional. Consider it for a minute: When was the last time you visited a site that didn’t have any photos? If you really experienced this rarity, you probably left the site relatively rapidly for fear of spam, phishing, or malware. Basically, barren sites without any …
Have you become aware of artificial intelligence? Today, it’s a preferred subject among email marketers. Experts from different areas get thrilled about the possible applications of AI. On the other hand, a lot of online marketers do not truly understand how to utilize AI services in practice. AI has its specifics, it needs correct investment …
Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies. This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses. Every company has different needs and resources to devote to PPC, and …
Top Google Ads performers are making far beyond the average 2-1 return on investment. And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is spouting. They do it through advanced Google Ads Tactics that take time and effort to establish and capitalize from. Truth is: there is no …
Continue reading “3 Google Ads Tactics to Boost Performance”
Keep in mind back in school when you were taught how to appropriately carry out research on the scientific approach? Well, who would’ve thought that years later, in the industry that you’re presently in, those methods would be pertinent in testing landing pages? In digital marketing, the term A/B screening is utilized to figure out …
Continue reading “How to Test Landing Pages On Social Media”
Halloween is the second largest vacation in the world after Christmas. Real or false? The evidence isn’t clear, however the fact that marketers huff and puff to milk their seasonal projects for all their worth appears. Often these efforts are hugely effective in creating buzz, while in other cases public outrage is the outcome instead. …
The power of social networks influencers continues to grow … But in spite of its possible ROI and increasing interest, 67.6%of online marketers still find it difficult to discover relevant influencers for their brands. So what offers? How can you tap into the indisputable power of social networks influencers to generate a return for your …