Guide On How To Win Big at Influencer Marketing

Can you name the most recognizable figure (in western countries, at least) in the history of influencer marketing? It’s this man: That’s right, folks. Santa started looking like an influencer for Coca-Cola in the 1920s (though we’re pretty sure nobody in fact asked him if he wanted the gig). Influencer marketing has been around for …

5 Lessons Businesses Can Learn About Generating Influence

According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on average produces 3x more leads and cost 62% less. Many businesses are getting into content marketing and investing resources to make it work, but businesses still seem to struggle when …