Crafting Digital Excellence
Every year brings new opportunities for growing a small business, and this year is definitely not an exception. Exciting technology trends keep emerging, completely transforming the way we work, learn, and develop. To take your small business to the next level, stay relevant, and emerge triumphant from the competition, you should follow the latest …
If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video. An easy way to venture into video content marketing is through screen recording videos. This is because anybody can create them. You …
Continue reading “How to Create and Use Screen Recording Videos in Your Content Marketing”
The Colombian Government had a problem. Throughout the long-running battle with revolutionary group FARC, hundreds of soldiers had been captured. Some of these troops had been captive for years, and the Government was looking to get a message out not to give up or lose hope. But how to pass a message directly to the …
Continue reading “5 Copywriting Tips That Turn Content Into Selling Machine”
Are the robots really taking over? By robots, I mean artificially intelligent machine-based learning algorithms that mimic the workings of a human brain. Except… they don’t really. With all the buzz about Artificial intelligence (AI) and machine learning now you would think that the human brain and the way we think, act, make decisions, and …
Continue reading “What Is The Next Generation of Artificial Intelligence?”
Your website is your content hub. It is the single source of reality for your prospects and clients; it is your most powerful tool to guide their customer journeys and sway their mindshare in your favor. All your social media activities, paid and organic, tie back to your site. All your Pay Per Click projects, …
We all like case research studies, right? They are often irresistible when you see them: increase conversions by 500,000%!!! Okay, perhaps that’s a small exaggeration. But it’s not far from truth. These conversion rate increases are often a farce. They either (1) are far from sustainable or (2) the numbers are slightly inflated for the …
PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those needs. To stay relevant in 2019 on the search network, you can’t just sit back and watch 2018 campaigns sink. What worked in early 2018 and 2017 isn’t going to work as well in 2019. Here are nine …
Continue reading “9 Ways To Get Ahead Of The Game For Google Ads”
Top Google Ads performers are making far beyond the average 2-1 return on investment. And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is spouting. They do it through advanced Google Ads Tactics that take time and effort to establish and capitalize from. Truth is: there is no …
Continue reading “3 Google Ads Tactics to Boost Performance”
Keep in mind back in school when you were taught how to appropriately carry out research on the scientific approach? Well, who would’ve thought that years later, in the industry that you’re presently in, those methods would be pertinent in testing landing pages? In digital marketing, the term A/B screening is utilized to figure out …
Continue reading “How to Test Landing Pages On Social Media”
Halloween is the second largest vacation in the world after Christmas. Real or false? The evidence isn’t clear, however the fact that marketers huff and puff to milk their seasonal projects for all their worth appears. Often these efforts are hugely effective in creating buzz, while in other cases public outrage is the outcome instead. …