Guide On How To Win Big at Influencer Marketing

Can you name the most recognizable figure (in western countries, at least) in the history of influencer marketing? It’s this man: That’s right, folks. Santa started looking like an influencer for Coca-Cola in the 1920s (though we’re pretty sure nobody in fact asked him if he wanted the gig). Influencer marketing has been around for …

5 Lessons Businesses Can Learn About Generating Influence

According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on average produces 3x more leads and cost 62% less. Many businesses are getting into content marketing and investing resources to make it work, but businesses still seem to struggle when …

How to Tap Into Emotions To Boost Content Marketing

Scared. Afraid. Anxious. Excited. Inspired… Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side. We are always trying to understand …

Seldom Use Remarketing Google Ads Tactic

There is no doubt about the power of great remarketing. It’s a second, 3rd, or fourth possibility at transforming that long-lost visitor. Basic remarketing of your entire traffic source is a surefire way to generate average conversion rates. Even targeting specific page sees isn’t really going to provide you huge wins. Thankfully, that isn’t all …