5 Lessons Businesses Can Learn About Generating Influence

According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on average produces 3x more leads and cost 62% less. Many businesses are getting into content marketing and investing resources to make it work, but businesses still seem to struggle when …

How to Tap Into Emotions To Boost Content Marketing

Scared. Afraid. Anxious. Excited. Inspired… Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side. We are always trying to understand …

Seldom Use Remarketing Google Ads Tactic

There is no doubt about the power of great remarketing. It’s a second, 3rd, or fourth possibility at transforming that long-lost visitor. Basic remarketing of your entire traffic source is a surefire way to generate average conversion rates. Even targeting specific page sees isn’t really going to provide you huge wins. Thankfully, that isn’t all …

How The 2 Ladies Grew Their Business Without Any Paid Advertisement

On paper, Mandie and Aubrey are very similar. Calling Utah home, they both work full-time as well as handling the responsibilities of being a mom. And with their matching blonde hair, you’d easily mistake them for sisters. As I speak to them, their differences start to emerge. Mandie is talkative and bubbly, a self-confessed online …

30 Tools For Freelance Writer

Freelance writing is an exciting and interesting profession. This is because, as a freelance writer you’re directly involved in the sprout of businesses and companies both offline and online, by helping in communicating their ideas effectively through writing. This leads to amplified audience engagement, improved online visibility, increased ROI, and so on. However, your career …