Crafting Digital Excellence
Scared. Afraid. Anxious. Excited. Inspired… Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side. We are always trying to understand …
Continue reading “How to Tap Into Emotions To Boost Content Marketing”
As someone who’s been marketing things online for about a decade, I can tell you first hand that the fear of marketing is real. It prevented me from growing my business in the earlier stages, and it still does from time to time. It also held me back from taking on client work for YEARS. …
There is no doubt about the power of great remarketing. It’s a second, 3rd, or fourth possibility at transforming that long-lost visitor. Basic remarketing of your entire traffic source is a surefire way to generate average conversion rates. Even targeting specific page sees isn’t really going to provide you huge wins. Thankfully, that isn’t all …
Freelance writing is an exciting and interesting profession. This is because, as a freelance writer you’re directly involved in the sprout of businesses and companies both offline and online, by helping in communicating their ideas effectively through writing. This leads to amplified audience engagement, improved online visibility, increased ROI, and so on. However, your career …
It’s no longer news: marketing quiz is a type of content. Content marketers’ obsession with blogging, which a 2018 research shows 79% of them use, is one reason why you should consider other forms of content. Or if you’re like me and you don’t plan to stop blogging, but wish to shake things up a …
The future is filled with content. Content marketers will have to deal with more content because content will continue to be the heart and soul of marketing. There is no way around that. If you are wondering why it’s probably because content marketing is estimated to become a $300 billion industry by 2019. And at …
Continue reading “9 Ways to Reduce Your Content Marketing Budget”
Facebook Custom Audiences offer some of the best targeting available. With 1.47 billion daily active users, Facebook offers a huge potential audience for advertisers. So huge, in fact, that it’s important to laser-target your ads to make sure you reach the Facebook users who are most likely to be interested in your business. This allows …
Facebook marketing is the central part of many brands’ social media marketing. Which means, simply put, that Facebook marketing is a central part of most brands’ marketing, period. Whether you’re in a B2B or B2C industry, and no matter what size your actual business is, you need Facebook marketing. But Facebook marketing changes a lot. It’s …
Google’s SERP is always changing as the search engine is getting better and better at answering user’s queries which affect the content and how we optimize it. In order to enhance user experience and make data easily accessible right on the spot, Google reinvents its own SERP and continues to do so faster than online …
Continue reading “How to Get Your Content Featured in SERP Features”
Launched in 2014, Slack has become one of the fastest growing business apps today. With 8 million daily active users, and 500,000 organizations connecting, Slack gives people from all over the world a way to improve, no matter their industry or niche – including blogging. Slack aims to bring teams together to boost productivity and …
Continue reading “Slack Communities That Bloggers Should Join”