Examples of High Converting Landing Pages

Landing pages are crucial elements in digital marketing strategies, designed to convert visitors into leads or customers. A high-converting landing page effectively captures the visitor’s attention, communicates value, and encourages action. Here, we explore some exemplary high-converting landing pages, analyzing what makes them successful and how you can apply these principles to your own landing pages.

1. Unbounce

Overview:

Unbounce is a landing page builder that showcases its capabilities through its own landing pages. One of their high-converting landing pages promotes a free trial of their service.

Key Elements:

• Clear Value Proposition: The headline clearly states the benefit: “Build, Publish & A/B Test Landing Pages Without I.T.”
• Strong Call to Action (CTA): The CTA button is prominently displayed with the text “Start My Free Trial.”
• Social Proof: Testimonials and logos of well-known brands using Unbounce add credibility.
• Visual Appeal: Clean design with a balance of text and images, making it easy to navigate.

Why It Converts:

Unbounce’s landing page is effective because it immediately communicates the value of the service, provides social proof to build trust, and has a clear and compelling CTA. The design is user-friendly, ensuring visitors can quickly understand and act on the offer.

2. Airbnb Host Page

Overview:

Airbnb’s landing page for potential hosts is designed to encourage property owners to list their spaces on the platform.

Key Elements:

• Personalized Experience: The page uses dynamic content to show potential earnings based on the visitor’s location.
• Compelling Headline: “Earn money as an Airbnb host” directly addresses the visitor’s interest.
• Simple Form: A straightforward form to get started, reducing friction.
• Visuals: High-quality images of homes and hosts create an emotional connection.

Why It Converts:

Airbnb’s landing page is personalized and visually appealing, making it easy for potential hosts to see the benefits and get started. The use of dynamic content to show potential earnings is particularly effective in motivating visitors.

3. Shopify Free Trial Page

Overview:

Shopify’s landing page for its free trial is designed to attract new users to its e-commerce platform.

Key Elements:

• Clear Headline: “Start your free trial” is direct and to the point.
• Benefit-Oriented Subheadline: “Build your business with Shopify” highlights the main advantage.
• Minimal Form Fields: The form only asks for essential information, reducing barriers to entry.
• Trust Signals: Logos of well-known brands using Shopify and security badges.

Why It Converts:

Shopify’s landing page is straightforward and focused on the primary action—starting a free trial. The minimal form fields and trust signals help reduce friction and build confidence, encouraging visitors to sign up.

4. HubSpot’s Marketing Grader

Overview:

HubSpot’s Marketing Grader landing page offers a free tool to evaluate the effectiveness of a visitor’s marketing efforts.

Key Elements:

• Value Proposition: The headline clearly states the benefit: “Grade your marketing for free.”
• Interactive Tool: The tool provides immediate value by analyzing the visitor’s website.
• Social Proof: Testimonials and case studies from satisfied users.
• Clear CTA: The CTA button is prominent and action-oriented: “Get Your Free Report.”

Why It Converts:

HubSpot’s landing page is effective because it offers immediate value through an interactive tool. The clear value proposition, social proof, and straightforward CTA make it easy for visitors to understand the benefits and take action.

5. Slack’s Sign-Up Page

Overview:

Slack’s landing page for new users is designed to encourage sign-ups for its team collaboration tool.

Key Elements:

• Concise Headline: “Make work life simpler, more pleasant, and more productive.”
• Visuals: Screenshots and videos demonstrating the product in action.
• Simple Sign-Up Form: The form is easy to complete, asking for minimal information.
• Trust Signals: Testimonials from well-known companies using Slack.

Why It Converts:

Slack’s landing page is visually appealing and clearly communicates the benefits of the product. The simple sign-up form and trust signals help reduce friction and build confidence, encouraging visitors to sign up.

6. Trello’s Feature Page

Overview:

Trello’s landing page highlights the features of its project management tool, aiming to convert visitors into users.

Key Elements:

• Feature Highlights: The page showcases key features with brief descriptions and visuals.
• User Testimonials: Quotes from satisfied users add credibility.
• Clear CTA: The CTA button is prominently displayed with the text “Sign Up – It’s Free!”
• Visual Appeal: Clean design with a balance of text and images.

Why It Converts:

Trello’s landing page effectively highlights the product’s features and benefits, supported by user testimonials. The clear CTA and visually appealing design make it easy for visitors to understand the value and take action.

7. Evernote’s Download Page

Overview:

Evernote’s landing page for its note-taking app is designed to encourage downloads.

Key Elements:

• Compelling Headline: “Remember everything” succinctly conveys the app’s primary benefit.
• Benefit-Oriented Subheadline: “Capture, organize, and share notes from anywhere.”
• Simple Download Process: Clear instructions and minimal steps to download the app.
• Visuals: Screenshots and videos demonstrating the app’s features.

Why It Converts:

Evernote’s landing page is effective because it clearly communicates the app’s benefits and makes the download process simple. The compelling headline and visuals help capture the visitor’s attention and encourage action.

8. Dropbox Business Page

Overview:

Dropbox’s landing page for its business solution is designed to attract corporate clients.

Key Elements:

• Value Proposition: The headline clearly states the benefit: “Keep your team’s files organized and secure.”
• Feature Highlights: Brief descriptions of key features with supporting visuals.
• Trust Signals: Testimonials and logos of well-known companies using Dropbox.
• Clear CTA: The CTA button is prominently displayed with the text “Try Dropbox Business.”

Why It Converts:

Dropbox’s landing page effectively communicates the value of its business solution, supported by trust signals and clear feature highlights. The clear CTA encourages visitors to try the product, making it easy to take the next step.

9. Asana’s Project Management Page

Overview:

Asana’s landing page for its project management tool is designed to convert visitors into users.

Key Elements:

• Concise Headline: “Manage your team’s work, projects, & tasks online.”
• Benefit-Oriented Subheadline: “Asana helps teams coordinate and manage their work.”
• Visuals: Screenshots and videos demonstrating the product in action.
• Simple Sign-Up Form: The form is easy to complete, asking for minimal information.

Why It Converts:

Asana’s landing page is visually appealing and clearly communicates the benefits of the product. The simple sign-up form and compelling visuals make it easy for visitors to understand the value and take action.

10. Mailchimp’s Free Plan Page

Overview:

Mailchimp’s landing page for its free plan is designed to attract new users to its email marketing platform.

Key Elements:

• Clear Headline: “Get started with Mailchimp for free.”
• Benefit-Oriented Subheadline: “All the tools you need to grow your business.”
• Simple Sign-Up Form: The form is easy to complete, asking for minimal information.
• Trust Signals: Testimonials and logos of well-known companies using Mailchimp.

Why It Converts:

Mailchimp’s landing page is straightforward and focused on the primary action—signing up for the free plan. The minimal form fields and trust signals help reduce friction and build confidence, encouraging visitors to sign up.

High-converting landing pages share several common elements: clear value propositions, strong CTAs, social proof, and visually appealing designs. By analyzing these examples, you can identify key strategies to apply to your own landing pages. Focus on communicating the value of your offer, making the process simple and intuitive, and building trust with your audience. With these principles in mind, you can create landing pages that effectively convert visitors into leads or customers.