Benefits of Minimalism in Web Design
Do you prefer minimal and simple designs for brand websites? Simplicity is the ultimate sophistication in life and design.
Minimalism in web design strips away the unnecessary elements and focuses on the essential ones, such as clear navigation, elegant layout, compatibility, concise content, and appropriate design. Minimalism first emerged as a popular trend in the 1960s and has remained influential ever since.
Minimal web design has many advantages for brands and users. It can reduce distractions, improve loading speed, enhance readability, and convey a professional image. Almost 75% of people judge and trust a brand based on its website’s appearance, which means the more minimal it is, the more you will attract and retain organic traffic.
40% of people will abandon websites that don’t load quickly. Minimalist web designs are still trendy. They have aesthetic appeal to entice visitors and creative features to make the user experience more enjoyable.
The rest of this article explains the core elements of minimalist web design, the benefits, and some case studies for inspiration.
Less is more; more is enough
The famous quote “Less Is More” captures the essence of minimalist website design’s simple yet creative designs. Some websites are cluttered and don’t provide a pleasant user experience. Many websites are overloaded with too many elements that divert the website’s visitors.
The site below is excellent for sales purposes because it is minimal.
It highlights your content
Some websites are overwhelmed with too much content. The more minimal your web designs are, the more neatly you can present your website content to educate your customers. Too much content on websites can confuse the visitors and decrease the organic traffic and ROI.
It’s no wonder that writers, musicians, directors, photographers, athletes, and artists often have minimal website designs to engage their fans.
The famous Moscow-based director Artemy Ortus has a minimal website design. The slideshow has a very artistic vibe to entertain his fans without showing any cluttered elements.
Another creative example is Ginza Restaurants. The website subtly displays the content to target its audience without compromising the charm of the minimal design.
Minimalism in UX/UI shows confidence
UI/UX designs are the core element of any website. Some UI/UX designs are overdone with too many animations, content, graphics, and image elements. It looks heavy and dull to the eyes.
Minimal UI/UX designs are more attractive. Inlay’s website design is a perfect example of a minimal UX/UI design.
Complex UI/UX designs, poor graphics, unclickable buttons, and cluttered buttons make the websites more complicated.
Minimal UI/UX designs aim to facilitate the visitors with simple outlooks and a fantastic user experience.
Websites that are not minimal are also more difficult for designers as they can make mistakes while designing many aspects. Minimal websites provide ease to designers as there are fewer elements to worry about.
Smooth navigation and links
The more user-friendly your navigation is, the more your users can learn and engage on your website. Some websites have poor navigation and links that can frustrate their visitors.
Minimal website design always requires smooth navigation and links to the specific topic or image.
Navigation guides customers to vital calls-to-action.
Simple navigation makes your website more accessible and usable.
Intuitive and straightforward navigation always helps visitors find what they are looking for.
Attractive color contrasts
Some websites have black and white themes like Creative Parks and Crowns & Owls. Minimal website design should have simple two- or three-color combinations.
Fewer colors entice users. White color is the most popular among designers as it can emphasize other website elements.
Minimal color contrast effectively highlights the important elements.
They make the website more appealing.
Colors have psychology, and you can choose the color according to your brand and target audience.
Minimal color contrasts also support typography and images.
Negative space
Negative space allows you to showcase elements on screens without distraction. It is also called “White Space,” which refers to the specific areas between creative factors, especially on the home page (It can also be applied on other pages).
Negative space highlights a call to action.
Take a photography or art class to understand the depth of negative space.
It improves the content readability for visitors.
It also balances the fundamental elements on a website.
The more negative space surrounds the specific image or content, the more your elements will be visible and attractive to visitors due to the clean and spacious surroundings. Negative space also provides sophisticated vibes to a website.
Minimalist design case studies
HubSpot
HubSpot (a creative inbound marketing and sales platform) helps companies in getting organic visitors, converting leads, and closing customers. This case study shows HubSpot’s website design evolution to get a higher ROI.
HubSpot’s monthly visitors reached almost 4 million people across 18,000+ companies and 90+ countries. They decided to work on their website to increase their conversions.
The Results
16% increase in ROI from website contacts.
103% increase in leads.
41% increase in marketing qualified leads.
HubSpot wanted to do it in a short timeframe before launching its new product. UX Designer Austin Knight led the website project with three other people (visual designer, developer, and marketing manager) and designed a minimal website.
Mustelababy
Mustelababy is a famous eCommerce website. It launched its first eCommerce website in 2003, and after three years, they found a new website developer that could redesign its website to help boost conversions.
The Results
The designer took 48+ hours to make significant changes to Mustelababy’s website. The main goal was to generate leads, get organic traffic, have full access to coding and backend of the website, and provide faster and reliable customer services.
Mustelababy updated its website with modern website design elements.
The designer took inspiration from the original owners of the brand.
The designer provided back-end access to manage products and content strategies.
The project resulted in more conversions and better search engine performance.
Wrapping up
You need to take care of your digital presence and update your website with the latest design trends – such as minimalism.
This article highlighted the importance of minimalism in web design, the core elements, benefits, and how brands solve conversion issues after updating their websites with minimalist design principles. Minimalism in websites is essential because it is engaging, easy to access, on point, attentive, and simple to navigate.
