Abandoned Cart Email Examples: How to Win Back Lost Customers
Abandoned cart emails are a powerful tool in the arsenal of any e-commerce business. With the average cart abandonment rate hovering around 70%, these emails can help recover lost sales and boost your revenue. In this blog, we’ll explore the best practices for creating effective abandoned cart emails and provide examples to inspire your own campaigns.
Cart abandonment is a common challenge for online retailers. Customers often add items to their cart but leave without completing the purchase. Abandoned cart emails serve as a gentle reminder to encourage these potential customers to return and finalize their purchase. Let’s dive into the strategies and examples that can help you craft compelling abandoned cart emails.
Why Customers Abandon Carts
Understanding why customers abandon their carts is the first step in addressing the issue. Common reasons include:
• Unexpected Costs: Additional fees like shipping, taxes, and handling can deter customers.
• Complicated Checkout Process: A lengthy or confusing checkout process can lead to abandonment.
• Lack of Trust: Concerns about payment security or the credibility of the website.
• Distractions: Customers may get distracted and forget to complete their purchase.
• Price Comparison: Shoppers may leave to compare prices on other websites.
Best Practices for Abandoned Cart Emails
To create effective abandoned cart emails, follow these best practices:
1. Timing is Key: Send the first email within a few hours of cart abandonment. Follow up with additional emails if necessary.
2. Personalization: Use the customer’s name and include images of the abandoned items to make the email more engaging.
3. Clear Call to Action (CTA): Include a prominent CTA button that directs customers back to their cart.
4. Incentives: Offer discounts, free shipping, or other incentives to encourage customers to complete their purchase.
5. Mobile-Friendly Design: Ensure your emails are optimized for mobile devices, as many customers will view them on their phones.
6. Sense of Urgency: Create a sense of urgency by highlighting limited stock or time-sensitive offers.
Example 1: The North Face
Subject Line: “Don’t Miss Out on Your Gear!”
The North Face uses a clean and visually appealing design in their abandoned cart emails. They include images of the abandoned items, a clear CTA, and a reminder of the benefits of their products. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 2: Quip
Subject Line: “Your Cart is Waiting!”
Quip’s abandoned cart email is simple yet effective. They use a friendly tone and include a discount code to incentivize the purchase. The email also highlights the benefits of their product and includes a clear CTA.
Example 3: J.Crew
Subject Line: “Still Thinking It Over?”
J.Crew’s email is classy and consistent with their brand image. They use high-quality images of the abandoned items and a personalized message to re-engage the customer. The email also includes a discount code and a clear CTA.
Example 4: PacSun
Subject Line: “We Saved Your Cart for You!”
PacSun’s email uses a cheeky tone to grab the customer’s attention. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 5: Thrive Market
Subject Line: “Don’t Forget Your Healthy Essentials!”
Thrive Market’s email uses a comparison approach to convince customers to complete their purchase. They highlight the benefits of their products and include a discount code. The email also features a clear CTA and a reminder of the limited availability of the items.
Example 6: Bloomingdale’s
Subject Line: “Your Big Brown Bag is Waiting!”
Bloomingdale’s email uses their iconic “Big Brown Bag” branding to remind customers of their abandoned items. They include images of the items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 7: Puma
Subject Line: “Don’t Leave Your Gear Behind!”
Puma’s email uses a visually appealing design to draw the customer’s eye. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 8: Jessops
Subject Line: “Snap Up Your Basket!”
Jessops’ email uses a playful tone to re-engage the customer. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 9: Mango
Subject Line: “Your Cart is Waiting!”
Mango’s email uses a simple and clean design. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 10: Nomad Goods
Subject Line: “Don’t Miss Out on Your Gear!”
Nomad Goods’ email addresses perceived risk by highlighting their secure payment options and return policy. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 11: Chewy
Subject Line: “Your Pet’s Favorites are Waiting!”
Chewy’s email encourages customers to set up autoship payments for their pet’s favorite products. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 12: Adidas
Subject Line: “Customize Your Gear!”
Adidas’ email highlights the customization options available for their products. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 13: Jack Wills
Subject Line: “Don’t Worry, We’ve Got You!”
Jack Wills’ email uses a reassuring tone to address any concerns the customer may have. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 14: Rudy’s Barbershop
Subject Line: “Don’t Miss Out on Your Grooming Essentials!”
Rudy’s Barbershop’s email builds on the fear of missing out (FOMO) to encourage customers to complete their purchase. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 15: Moschino
Subject Line: “Speak Your Style!”
Moschino’s email uses a playful tone to re-engage the customer. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Example 16: Overtone
Subject Line: “Don’t Miss Out on Your Hair Color!”
Overtone’s email uses eye-catching copy to grab the customer’s attention. They include images of the abandoned items, a discount code, and a clear CTA. The email also emphasizes the limited availability of the items to create a sense of urgency.
Abandoned cart emails are a crucial part of any e-commerce strategy. By understanding why customers abandon their carts and following best practices, you can create effective emails that win back lost customers. Use the examples provided as inspiration to craft your own compelling abandoned cart emails and boost your revenue.
Remember, the key to success is to be timely, personalized, and engaging. Offer incentives, create a sense of urgency, and make it easy for customers to complete their purchase. With the right approach, you can turn abandoned carts into completed sales.
