In today’s competitive market, building a strong brand identity is essential for businesses to stand out and connect with their target audience. A well-defined brand identity not only differentiates your business from competitors but also fosters customer loyalty and trust. This guide will explore various strategies and techniques to help you build a compelling brand …
eCommerce brands around the world are stepping into the new age of customer experience, using marketing’s hottest technology – artificial intelligence – to go from reactive to proactive, boost conversions, and predict revenue. We’ve assembled a detailed list of 25 of the most impactful use cases for AI in eCommerce to help you get a …
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Influencer marketing has been all the rage over the past few years. You probably have a good idea on how to get started with it as there is a ton of useful information on how to get it right. But do you know what CGI influencers are or how to implement CGI influencer marketing? Who …
The Hottest Digital Marketing Trends In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses aiming to maintain a competitive edge. As we step into 2024, several trends are set to dominate the digital marketing arena. From the rise of artificial intelligence to the increasing importance of data privacy, …
Wouldn’t it be great if the customers you acquire kept coming back to buy from your business over and over again? That’s the lure of the subscription business model and the reason why the subscription economy has been booming in the last few years. Data from McKinsey shows the subscription eCommerce market has been doubling …
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Video content is growing rapidly, it’s estimated that there will be 1 million minutes worth of video per second by 2020. In digital marketing, businesses are beginning to shift their marketing focus from blog posts to videos because of its effectiveness. Multiple studies have shown that videos can boost web traffic, Google page rankings, user …
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According to the Moz 2018 local search ranking factors study, NAP consistency is really important for local SEO. Building local citations with consistent NAP (Name, Address, Phone Number) data on your Google My Business (GMB) profile and listed online addresses can affect your search rankings. First, Google decides where to rank your business by dragging …
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Are you looking to get more Google reviews, increase customer loyalty, and build trust with your prospects? Well, if you want something, the fastest way to get that thing is to ask, right? It sounds simple, but you’d be surprised how many businesses fail to ask when it comes to reviews, testimonials, and other …
According to survey findings published by SHRM in 2016, 84% of organizations are using social media recruiting strategies to increase brand recognition and target job candidates with specific skill sets. These organizations are posting job advertisements, contacting potential candidates, and encouraging employee referrals, all of which builds a recruitment strategy that attracts the best mix of …
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Twitter is one of the best places to share your articles and drive traffic to your blog. All it takes to be heard is a tweet and some engaged followers. Streamlining the process of regularly sharing valuable content with your audience is a powerful strategy that can propel the growth of your business. However, implementing …
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