Crafting Digital Excellence
SEO is one of the fastest-changing marketing channels and no wonder! Google is coming up with dozens of updates and changes each year forcing forward-thinking digital marketers to come up with more and more ways to keep up. But keeping up is not even enough. In order to maintain consistent search engine visibility marketers need …
Continue reading “3 Emerging Trends to the Future of Google”
It used to be that as long as you wrote long-form, valuable content on a regular basis, you could do well at content marketing. Unfortunately good content isn’t enough anymore. The SERPs are getting more competitive, and the marketplace is turning into a winner-take-all battle to the death. Here’s what the latest content marketing …
Continue reading “What Are Good Content From Latest Content Marketing Studies”
In the rapidly evolving world of eCommerce, traditional marketing strategies often fall short. To stay ahead of the competition and meet the ever-changing demands of consumers, businesses need to adopt innovative approaches. One such approach is reverse engineering your eCommerce marketing strategy. This method involves deconstructing successful marketing campaigns to understand what makes them effective …
With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for …
We live in a world where over 4 million blog posts are published every day. How do you stand out in a sea of bloggers who have probably covered all the key topics from a thousand different angles? Do you follow the trend or create a technique of your own? Everyone loves a good …
Continue reading “How To Use Storytelling In Your Blog Post”
For those of you in eCommerce, the good news is that the industry is growing steadily. Just last year, eCommerce in North America rose 15% to more than $500 billion. Given such fast growth numbers, it’s safe to expect continued industry growth. In fact, sources estimate that global retail eCommerce revenue will reach $4.88 trillion …
Continue reading “5 eCommerce Tips, Tricks, and Trends to stay Ahead”
It wasn’t that long ago that a website visitor was forced to manually switch between classic and mobile view if they looked at your website from their phone. Businesses were only just beginning their journey in the online world and consumer expectations for a mobile-friendly website were far less. Nearly a decade on and …
Continue reading “5 Mobile-Friendly Focus Areas to Improve SEO”
How would you feel if out of 100 people who visit your product checkout page, 69 leave without buying? Awful. Yet, that’s the average abandonment rate according to data compiled from 33 shopping cart abandonment studies. If you’re selling a product, you definitely want to get more people to buy. To achieve that, you …
Continue reading “9 Techniques to Reduce Shopping Cart Abandonment”
Thanks to new technology, customers are receiving thousands of advertisements from different brands each day. With this fast and continuous communication, many brands find it hard to stay remarkable and keep their name at the top of the mind of the customer. Despite the dense communication from companies, customers would not even notice if approximately …
Continue reading “5 Trends That Define Branding Strategy In 2019”
To what extent can we really work on improving ourselves? Are there better versions of ourselves which we haven’t discovered? What answer is your mind providing to these questions? You probably think you are already the best you can be. But there is always that best version of ourselves hidden somewhere right within us. …