There is a real fear in knowing that your business and your marketing campaign may have a finite existence. Nothing lasts forever (except that adage, apparently). It’s a difficult thing to come to terms with finality and even the most stubborn of us have to accept it eventually. But then, there are those among us …
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Many optimization strategies apply equally to both service-oriented and eCommerce businesses. However, when it comes to digital marketing strategy and getting customers over the finish line, eCommerce requires its own distinct approach. Here are six best practices that help eCommerce business improve their conversion rates: Bundling, Cross-Sells, and Upsells One of the main goals of …
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Need some inspiration for your latest B2B video marketing campaign? B2B videos don’t have to be boring anymore. It’s time to get creative. And you can’t escape it. Video is not a trend, it’s not a fad – it’s everywhere. It’s a great way of connecting with clients, building leads and clinching sales. How …
Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them. Unfortunately, this is the most likely behavior of your customers too. The information overload epidemic is real and it’s posing a dilemma for marketers who are desperately searching for attention. How do you …
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When it comes to getting new inquiries and sales for your local business, local SEO is found to be extremely effective. In fact, a recent article from Search Engine Watch shows that “there was a 20.1% increase in clicks to call, clicks for directions, and clicks to a business’s website” with Google My Business (GMB) …
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Whether you’re a college student searching for a side hustle, or you’re looking for something serious, building a career online is one of the most appealing options. It offers you more freedom, flexibility, and room for creativity, and almost anything you’re interested in can become lucrative online, marketing, writing, photography, even teaching. The only problem …
Most marketers know the value that social media can bring to the business and website they’ve created. With over 3.5 billion daily users on social media, you already know your target audience is on there talking about their experiences and discussing their favorite products. It’s also become a popular way of handling customer service issues …
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Auditing isn’t just a term you should get concerned about hearing during tax season; it’s a way to make sure your company is functioning properly, both internally and externally. Successful businesses frequently conduct various types of business audits to locate their mistakes and weak spots, as well as to create crucial reports for current and …
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In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether. That’s why the average banner ad click-through rate is 0.1%. You don’t beat these grim numbers with more ads. You do it through better ones. Specifically, with ads that are more targeted and more relevant. And Facebook’s Dynamic Read More
Online economics has flipped traditional advertising, PR, and marketing campaigns. Today, social capital is the asset worth building, while influence is the strongest currency for driving brand awareness and producing revenue. As many studies show, investing in both can deliver spectacular ROI. In fact, influencer marketing has become an indispensable tool for the vast majority …
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