Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every dollar spent. The only problem is: how can you leverage both? Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns …
You could have the greatest website in the world with the highest SEO ranking, but if you sell physical products or services, and depend on people coming to see you face-to-face, you’re probably not making much of a living. In a world that is so digitally focused, how do you get people to your store? …
Google’s search algorithms are inclined to deliver a good user experience. That’s why you need to create content that is authentic, relevant, and valuable to your target audience. A majority of SEO professionals create and optimize various types of content such as blog posts, infographics, and images to increase their brands’ search visibility. However, one …
Continue reading “How Video Content Can Help Boost Your SERP Rankings”
A high click-through rate (CTR) may help you get higher rankings on the search results pages. But a high dwell time will help you keep those rankings. When a search engine user visits your page and spends a lot of time going through your content, search engines see your page as providing value. And in …
Continue reading “7 Psychological Techniques to Keep People On Your Page”
You’ve heard that Warren Buffet reads 5-6 hours per day. Mark Cuban is reading up to three hours a day. But what gets left out of that equation is they have time to read because they’ve built their business in a way that provides them that time. Odds are, you’re reading this because you’re still …
Continue reading “7 Impactful Business Books Help Transform Your Business”
Storytelling has been considered an art form for millennia – people capable of telling compelling stories have always been treated with respect and fascination. Today, this is reflected even in the way people are making their buying decisions. Brands with interesting, original, unusual stories can hope to sell more than their blander competitors. The reason …
The US Small Business Administration Office of Advocacy notes that in 2018, about 30.2 million small businesses exist in America alone. While not every one of them is a niche business, quite a lot of the more recent startups tend to go in that direction. The low startup cost, combined with the relative ease of …
Continue reading “4 Steps to Find Your Online Business Niche”
If you want to be successful, you’ve got to think out of the box. Take a close look at some of the biggest brands around the world. What’s making them successful? They’re ahead of the game for a reason. First of all, you’ll notice that they have a plan to reinvent their digital marketing tactics. …
Continue reading “8 Digital Marketing Tactics To Apply In 2019”
How often do people often visit your site? For you to become successful, you need to rely on web traffic to increase conversions. But the thing is – what if the same people aren’t navigating your site every single day? In a study about the online shopping behaviors in the US, 40 percent of users …
Online advertising is an essential tool in your marketing arsenal. Not doing it yet? Then you must be thinking whether you should do it or not, because brands of all sizes, even places like KFC and McDonalds, are advertising online. While online advertising is extremely beneficial for any business, there are some disadvantages that …