The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic. Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up. But what about in the …
Continue reading “How to Do a Content Audit On Your Website”
eLearning is booming, with no sign of slowing down… People want access to information and learning on demand. Not in a month’s time when the next conference is on or when the next corporate workshop is planned. As a society we’re impatient – and if we need a new skill, we need it now, …
Continue reading “How Do You Generate a Consistent Flow of B2B Leads in the eLearning Industry”
SEO is one of the fastest-changing marketing channels and no wonder! Google is coming up with dozens of updates and changes each year forcing forward-thinking digital marketers to come up with more and more ways to keep up. But keeping up is not even enough. In order to maintain consistent search engine visibility marketers need …
Continue reading “3 Emerging Trends to the Future of Google”
It used to be that as long as you wrote long-form, valuable content on a regular basis, you could do well at content marketing. Unfortunately good content isn’t enough anymore. The SERPs are getting more competitive, and the marketplace is turning into a winner-take-all battle to the death. Here’s what the latest content marketing …
Continue reading “What Are Good Content From Latest Content Marketing Studies”
eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one there to provide a personalized experience, make intuitive recommendations, and answer burning questions, you’re losing engagement and conversions without even realizing it. It doesn’t matter how much money you’ve poured …
Continue reading “4 eCommerce Tools to Grow Engagement and Conversions”
In the rapidly evolving world of eCommerce, traditional marketing strategies often fall short. To stay ahead of the competition and meet the ever-changing demands of consumers, businesses need to adopt innovative approaches. One such approach is reverse engineering your eCommerce marketing strategy. This method involves deconstructing successful marketing campaigns to understand what makes them effective …
Session stitching in Google Analytics is a crucial technique for ensuring accurate data tracking and attribution. It involves connecting multiple sessions that should be considered as one, providing a more comprehensive view of user behavior. This blog will delve into the importance of session stitching, its methods, and best practices for implementation. Understanding Session Stitching …
With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for …
The upsurge of social media marketing among competitive companies and active millennials inundates marketers. Utilizing its influential power, many brands are generating triple fold on investments. According to the Emarsys 2019 report, there are over 3.2 billion active social media users, which equates to 42% of the global population. Moreover, 90% of users reach …
Continue reading “5 Social Media Techniques To Help You Surpass Your Rivals”
We live in a world where over 4 million blog posts are published every day. How do you stand out in a sea of bloggers who have probably covered all the key topics from a thousand different angles? Do you follow the trend or create a technique of your own? Everyone loves a good …
Continue reading “How To Use Storytelling In Your Blog Post”
