A modern person is exposed to 5,000 advertisements a day through an array of different media channels. We can’t imagine spending a day without getting messages or calls promoting any kind of product or service, receiving promotional emails, watching commercials on TV, seeing multiple banners on our favorite websites and seeing targeted ads on social …
eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one there to provide a personalized experience, make intuitive recommendations, and answer burning questions, you’re losing engagement and conversions without even realizing it. It doesn’t matter how much money you’ve poured …
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In the rapidly evolving world of eCommerce, traditional marketing strategies often fall short. To stay ahead of the competition and meet the ever-changing demands of consumers, businesses need to adopt innovative approaches. One such approach is reverse engineering your eCommerce marketing strategy. This method involves deconstructing successful marketing campaigns to understand what makes them effective …
Session stitching in Google Analytics is a crucial technique for ensuring accurate data tracking and attribution. It involves connecting multiple sessions that should be considered as one, providing a more comprehensive view of user behavior. This blog will delve into the importance of session stitching, its methods, and best practices for implementation. Understanding Session Stitching …
With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for …
The upsurge of social media marketing among competitive companies and active millennials inundates marketers. Utilizing its influential power, many brands are generating triple fold on investments. According to the Emarsys 2019 report, there are over 3.2 billion active social media users, which equates to 42% of the global population. Moreover, 90% of users reach …
Continue reading “5 Social Media Techniques To Help You Surpass Your Rivals”
We live in a world where over 4 million blog posts are published every day. How do you stand out in a sea of bloggers who have probably covered all the key topics from a thousand different angles? Do you follow the trend or create a technique of your own? Everyone loves a good …
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For those of you in eCommerce, the good news is that the industry is growing steadily. Just last year, eCommerce in North America rose 15% to more than $500 billion. Given such fast growth numbers, it’s safe to expect continued industry growth. In fact, sources estimate that global retail eCommerce revenue will reach $4.88 trillion …
Continue reading “5 eCommerce Tips, Tricks, and Trends to stay Ahead”
It wasn’t that long ago that a website visitor was forced to manually switch between classic and mobile view if they looked at your website from their phone. Businesses were only just beginning their journey in the online world and consumer expectations for a mobile-friendly website were far less. Nearly a decade on and …
Continue reading “5 Mobile-Friendly Focus Areas to Improve SEO”
How would you feel if out of 100 people who visit your product checkout page, 69 leave without buying? Awful. Yet, that’s the average abandonment rate according to data compiled from 33 shopping cart abandonment studies. If you’re selling a product, you definitely want to get more people to buy. To achieve that, you …
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