Are the robots really taking over? By robots, I mean artificially intelligent machine-based learning algorithms that mimic the workings of a human brain. Except… they don’t really. With all the buzz about Artificial intelligence (AI) and machine learning now you would think that the human brain and the way we think, act, make decisions, and …
Continue reading “What Is The Next Generation of Artificial Intelligence?”
Pinterest is a great source of traffic for eCommerce merchants because of the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an eCommerce merchant, then you’re already missing a lot. …
Continue reading “5 Tips to Grow Your eCommerce Business through Pinterest”
If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing. Influencer marketing is all about building connections with people and presenting your product in an honest and transparent way. For eCommerce, this is especially important. With tight competition and declining impact …
Continue reading “How to Use Influencer Marketing to Boost eCommerce Sales”
The impact of guest posting on businesses and the relevance of it in today’s world has been one that’s attracted much debate. But it’s widely agreed upon that guest posting (if done “ethically”) still works. Even though Matt Cutts has claimed that “guest posting is done”, he was only referring to the spammy practice …
Continue reading “Step by Step Guide to Creating a Scalable Guest Posting Strategy”
It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing. It feels like people don’t …
Social media—almost like water (or air) for digital marketing. It’s required, yes. But let’s be real and responsible and reasonable and smart about all of it. Many aren’t (okay, me too at times). But for the audience’s sake… please replace bad practices with good ones. So you can turn readers on, not off. Here’s a …
Are you using Instagram to connect with your audience? And if not, should you? Okay, that’s a loaded question. Statistically speaking though, it makes business dollars and sense. Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy. Bossy aren’t I? Instagram statistics Who’s using …
Content is king. Most experienced marketers and successful brands are already vouching for that by developing unique and powerful content marketing campaigns. Really, there’s no wonder why they do it… Content marketing costs 62% less than traditional advertising channels and provides 3x as many results in terms of traffic and leads. Another study from …
How to Get Twitter Followers: A Comprehensive Guide Twitter remains one of the most dynamic social media platforms, offering a unique blend of real-time updates, concise communication, and broad reach. Whether you’re an individual looking to build your personal brand or a business aiming to expand your online presence, growing your Twitter followers can significantly …
As marketers, we should understand the decision-making process of all consumers. As the economy grows and the choice of products increases exponentially, it’s more important now than ever to know why the customer chose brand A instead of a very similar brand B. Was it calculated? Was it random? Was it pricing, location, the …
