What does YouTube advertising look like in 2019? For one, it’s one of the world’s biggest platforms for advertisers. The numbers don’t lie. YouTube is also the second-biggest search engine after Google, with 1.9 billion monthly active users. 50 million of those users are content creators who upload 576,000 hours of video to YouTube every …
Continue reading “The Complete Guide to YouTube Advertising”
It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing. It feels like people don’t …
Social media—almost like water (or air) for digital marketing. It’s required, yes. But let’s be real and responsible and reasonable and smart about all of it. Many aren’t (okay, me too at times). But for the audience’s sake… please replace bad practices with good ones. So you can turn readers on, not off. Here’s a …
Are you using Instagram to connect with your audience? And if not, should you? Okay, that’s a loaded question. Statistically speaking though, it makes business dollars and sense. Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy. Bossy aren’t I? Instagram statistics Who’s using …
Trolls. Cute (yet ugly) and laughable. They give life to our tales, ballads and legends. Social media trolls? Not so much. They wreak havoc. All a troll wants is to inflict pain, ridicule, and humiliate a targeted person. Left alone, these little social media misfits will tarnish your brand and reputation. But… that doesn’t mean …
Continue reading “9 Tips For Handling Trolls On Social Media”
Here’s our favourite Pinterest statistic of 2019: Pinterest users are twice as likely to say their time on the platform is well-spent. Lately it feels like everyone’s doing a social media detox—from Ariana Grande to the 42 percent of Americans who took a break from Facebook in 2018. But Pinterest doesn’t have the scandals or …
Continue reading “23 Pinterest Statistic To Help Your Marketing Strategy”
As 2019 kicks into gear, it’s time to consider what will change in the digital marketing ecosystem this year and how it will affect you. Given that the digital marketing domain is constantly getting revamped with social media, SEO, content marketing, and PPC as the major players – it’s hard to keep up with …
Content is king. Most experienced marketers and successful brands are already vouching for that by developing unique and powerful content marketing campaigns. Really, there’s no wonder why they do it… Content marketing costs 62% less than traditional advertising channels and provides 3x as many results in terms of traffic and leads. Another study from …
How to Get Twitter Followers: A Comprehensive Guide Twitter remains one of the most dynamic social media platforms, offering a unique blend of real-time updates, concise communication, and broad reach. Whether you’re an individual looking to build your personal brand or a business aiming to expand your online presence, growing your Twitter followers can significantly …
As marketers, we should understand the decision-making process of all consumers. As the economy grows and the choice of products increases exponentially, it’s more important now than ever to know why the customer chose brand A instead of a very similar brand B. Was it calculated? Was it random? Was it pricing, location, the …
