Vincent Goh, Author at VINCENTGOH.COM

May 12, 2026July 20, 2026

15 Business Podcasts That Will Actually Make You a Better Entrepreneur

15 Business Podcasts That Will Actually Make You a Better Entrepreneur Here’s a number that should change how you think about your commute: the average podcast listener consumes eight episodes per week, according to Edison Research’s Infinite Dial 2025. That’s not background noise — that’s a deliberately curated curriculum. And the curriculum matters now more …

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May 12, 2026August 1, 2026

8 Fintech Ads Examples That Actually Work

Fintech Ads That Actually Work : Updated Examples and Takeaways Fintech is no longer a niche corner of social advertising that marketers had to explain to their audience first. It is now one of the biggest spenders in social media, and the platforms driving results have changed as much as the budgets have. US fintech …

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May 10, 2026July 20, 2026

How Conversion Optimization Tools Can Help Boost ROI By 223%

How Conversion Optimization Tools Can Still Boost Your ROI by 223% — If You Use Them Right The number in the headline isn’t a typo, and it isn’t new. Back in 2018, the figure doing the rounds was that businesses using conversion rate optimisation (CRO) tools see an average ROI of 223%. Run that same …

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May 10, 2026July 24, 2026

Clubhouse, Social Audio, and Live Voice Marketing

Clubhouse, Social Audio, and Live Voice Marketing: What Actually Happened and What Works Now This version of this guide is different from the one that was here before: Clubhouse did not revolutionise social media. It had the fastest growth of any consumer app in history, reached 10 million weekly active users in February 2021 and …

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May 9, 2026July 29, 2026

10 SEO Metrics That Actually Matter

10 SEO Metrics That Actually Matter (Not Just Rankings) Ranking #1 no longer guarantees a visitor. In 2026, most searches end before anyone clicks anything, which means the SEO metrics worth watching have shifted from “where do I rank” to “am I still getting found, cited, and chosen.” Here is the number that should reset …

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May 4, 2026July 20, 2026

How to Find Winning Dropshipping Products

How to Find Winning Dropshipping Products: The Research Framework That Actually Works The original version of this article taught readers how to filter AliExpress by star rating and order count — a method that was already slow in 2018 and is now completely superseded. In 2026, the dropshippers finding profitable products before the competition use …

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January 29, 2026July 20, 2026

10 Ways To Impress Your Customer

10 Proven Ways To Impress Your Customers (and keep them coming back) Satisfaction is the floor, not the ceiling. Research consistently shows that emotionally positive customer experiences — ones that genuinely surprise and delight — drive retention, referrals, and revenue at levels that merely “meeting expectations” never can. Here are ten strategies grounded in data, …

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January 21, 2026July 4, 2026

How to Set Up a Facebook Ad Campaign That Actually Drives Sales

How To Setup Facebook ad Campaign to Drive Sales

How to Set Up a Facebook Ad Campaign That Actually Drives Sales Three things have fundamentally changed since 2019, and understanding them is more important than any step-by-step setup guide: First: Apple’s iOS 14.5 App Tracking Transparency update (April 2021) gave users the ability to block cross-app tracking. Only 35% of iOS users opt into …

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January 15, 2026July 20, 2026

The Ultimate Guide to Content Marketing Strategy

Content marketing generates 3x more leads than outbound at 62% less cost — yet 58% of B2B marketers rate their strategy as only moderately effective. This complete 2026 guide covers every step of building a content marketing strategy that actually compounds: audience definition, format selection with current ROI benchmarks, AI-powered workflows, GEO optimisation, distribution, and measurement frameworks linked to revenue.