Books are my guilty pleasure. I should be working but I am reading. I should be sleeping but I am still reading. I should be exercising but I have been lured again…… By the temptation to read. What do I love about books? Books provide insights into the distilled thoughts that are often decades in …
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Understanding how your SEO efforts are actually working requires studying the data created by the traffic you receive after implementing new tactics. No longer is simply looking at keyword ranking enough to assess the effectiveness of your work. To properly measure the return on investment earned by your SEO practices there are now a wide …
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It’s no longer news: marketing quiz is a type of content. Content marketers’ obsession with blogging, which a 2018 research shows 79% of them use, is one reason why you should consider other forms of content. Or if you’re like me and you don’t plan to stop blogging, but wish to shake things up a …
The future is filled with content. Content marketers will have to deal with more content because content will continue to be the heart and soul of marketing. There is no way around that. If you are wondering why it’s probably because content marketing is estimated to become a $300 billion industry by 2019. And at …
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Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you …
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Facebook Custom Audiences offer some of the best targeting available. With 1.47 billion daily active users, Facebook offers a huge potential audience for advertisers. So huge, in fact, that it’s important to laser-target your ads to make sure you reach the Facebook users who are most likely to be interested in your business. This allows …
Your product page is where the majority of your customers finally make the decision to either buy your product or leave your store. Unfortunately, it’s an often-neglected part of the sales funnel. While most store owners tend to focus on improving their checkout page or tweaking what happens after a visitor adds a product to …
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Have you ever made a purchase without wanting to? Sure. We all have. That’s why “Buyer’s remorse” is such a collective human experience. People buy. Then they wish that hadn’t. Naturally, that leads to regret about the decision to buy in the first place. Which raises an important question: Why the heck would anyone buy …
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Facebook marketing is the central part of many brands’ social media marketing. Which means, simply put, that Facebook marketing is a central part of most brands’ marketing, period. Whether you’re in a B2B or B2C industry, and no matter what size your actual business is, you need Facebook marketing. But Facebook marketing changes a lot. It’s …
Google’s SERP is always changing as the search engine is getting better and better at answering user’s queries which affect the content and how we optimize it. In order to enhance user experience and make data easily accessible right on the spot, Google reinvents its own SERP and continues to do so faster than online …
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