Marketing

5 Ways To Impress Your Customer

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We live in the age of smart buyers. The way they consume information, shop and make buying decisions has transformed. If you can’t impress them, they’re not going to buy from you. 75% of consumers expect a consistent experience wherever they engage with your brand. 50% of consumers are likely to switch brands if a […]

Dropshipping/E-Commerce

Launching a New Store? What Should You Focus First?

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There’s never just one thing that goes into creating a successful business or guaranteeing a successful launch. Most of the time, there’s a combination of strategies, tactics, execution, and resources that support your business and its success. However, that doesn’t mean focusing on high-impact activities isn’t important. Quite the opposite: Figuring out how to allocate […]

Marketing

Facebook Marketing Strategy

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What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences on […]