Many optimization strategies apply equally to both service-oriented and eCommerce businesses. However, when it comes to digital marketing strategy and getting customers over the finish line, eCommerce requires its own distinct approach. Here are six best practices that help eCommerce business improve their conversion rates: Bundling, Cross-Sells, and Upsells One of the main goals of …

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The eCommerce industry is booming like never before with the introduction of new technologies. The eCommerce industry is witnessing a redefined form that takes customers to a new level of experience and gratification. But how is AI helping the eCommerce industry? Traditionally, retail businesses were satisfied by just making an eCommerce website for their brick …

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It’s been months.  You’ve poured your heart and soul into your business. And don’t even get me started on that money… All down the drain. Zero. You read about people’s wins in Facebook groups and start to roll your eyes.  Oh please, those can’t possibly be real. I’ve spent months doing this. Trying and failing. …

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eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one there to provide a personalized experience, make intuitive recommendations, and answer burning questions, you’re losing engagement and conversions without even realizing it. It doesn’t matter how much money you’ve poured …

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Session stitching in Google Analytics is a crucial technique for ensuring accurate data tracking and attribution. It involves connecting multiple sessions that should be considered as one, providing a more comprehensive view of user behavior. This blog will delve into the importance of session stitching, its methods, and best practices for implementation. Understanding Session Stitching …

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For those of you in eCommerce, the good news is that the industry is growing steadily. Just last year, eCommerce in North America rose 15% to more than $500 billion. Given such fast growth numbers, it’s safe to expect continued industry growth. In fact, sources estimate that global retail eCommerce revenue will reach $4.88 trillion …

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  How would you feel if out of 100 people who visit your product checkout page, 69 leave without buying? Awful. Yet, that’s the average abandonment rate according to data compiled from 33 shopping cart abandonment studies. If you’re selling a product, you definitely want to get more people to buy. To achieve that, you …

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