Why Your Small Business Should Start a WordPress Website

Start a WordPress Website

  The time for digital lethargy has passed… If you run a small business, you NEED an online presence. It’s as simple as that. Today’s consumers – your customers – have a certain expectation for the availability of information. They want to unlock their smartphone, type a query or business name into Google, and decide …

How To Create an Effective eCommerce Video Marketing Strategy

eCommerce Video Marketing Strategy

  Got an eCommerce store but feeling as though conversions aren’t as good as they could be? Perhaps traffic is down too. Sucks. There’s one great solution to all this: Video marketing. Video marketing is certainly effective for online merchants, with 52% of marketers saying that video has a better ROI than any other type …

The Psychology Of Free Shipping and How It Drives Client Retention

The Psychology Of Free Shipping

Did you know that the cost of acquiring a new customer is 5X greater than retaining an existing one? The fact that it costs much more to acquire new customers than to retain them holds true for businesses across all sectors. However, it is especially true for the ever-growing flock of eCommerce companies. eCommerce businesses …

4 Tips for Killer E-commerce Keywords Technique

If the bulk of your customers reach your site by means of natural search, then the search engine optimization (SEO) of your eCommerce company is important to its success. There are lots of resources readily available online that make grandiose promises about producing a best keyword library that will virtually guarantee you a top-level on …