Crafting Digital Excellence
Artificial Intelligence (AI) has been the talk of the town for a while now. I remember the fiasco from chatbots that replied instantly. We have all texted Siri saying ‘I love you’ at least once in our lives. It hasn’t been long since then, but Artificial Intelligence, in a very short span, has embedded itself …
Are you ashamed of your email marketing campaigns? There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a sales funnel, or create a newsletter, and start building your list of subscribers. That’s not a success. Success is turning these curious prospects into engaged customers. And if you’re not …
Continue reading “5 Ways To Improve The Persuasive Power of Your Email Copy”
With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you. All you need to do is pop up in their search results. Google Ads is one of the most effective ways to do this in the short run. Many businesses have leveraged Google …
For most of us, social media has become a second home where we invest 3-4 hours of our leisure time a day. This is supported by the fact that there are 3.2 billion people logging in daily to social media. And marketers see an opportunity to attract this audience to their product or business. …
Continue reading “9 Hashtag Tracking Tools To Your Marketing Strategy”
Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers “let their fingers do the walking” through the huge paper directory of businesses and would stumble upon yours. And if your business name started …
Continue reading “5 Considerations For Choosing a Social Media Management App”
Brands and businesses across the Globe look to channelize all their marketing, promotional, and operational endeavors to attain one long-term vision… To generate an influx of revenue that is well and truly more than the year gone by. Right at the epicenter of this vision lays the trump-card that more often than not helps …
Continue reading “How to Master The Art of Customer Loyalty Management”
Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every dollar spent. The only problem is: how can you leverage both? Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns …
You could have the greatest website in the world with the highest SEO ranking, but if you sell physical products or services, and depend on people coming to see you face-to-face, you’re probably not making much of a living. In a world that is so digitally focused, how do you get people to your store? …
Google’s search algorithms are inclined to deliver a good user experience. That’s why you need to create content that is authentic, relevant, and valuable to your target audience. A majority of SEO professionals create and optimize various types of content such as blog posts, infographics, and images to increase their brands’ search visibility. However, one …
Continue reading “How Video Content Can Help Boost Your SERP Rankings”
A high click-through rate (CTR) may help you get higher rankings on the search results pages. But a high dwell time will help you keep those rankings. When a search engine user visits your page and spends a lot of time going through your content, search engines see your page as providing value. And in …
Continue reading “7 Psychological Techniques to Keep People On Your Page”