Posted on By Kaylee Ghiuzelian

Boost WordPress Site Visibility in Google Discover

Google Discover

How to Get Your WordPress Site into Google Discover: 8 Proven Tips

Google Discover is a powerful content recommendation platform that helps users find relevant articles, news, and blog posts based on their interests. Unlike traditional search results, Discover surfaces content automatically, offering massive exposure to websites featured in its feed.

If you want to drive more organic traffic to your WordPress site, getting featured in Google Discover can be a game-changer. In this guide, we’ll share eight actionable tips to help your content appear in Google Discover.

What Is Google Discover?

Google Discover is a mobile-focused feed available on the Google app and Android devices. It displays personalized content recommendations based on a user’s search history, location, and preferences.

Unlike Google Search, where users actively look for information, Discover pushes content to users before they even search for it. This makes it an excellent opportunity for WordPress site owners to attract passive traffic.

How Does Google Discover Work?

Google Discover selects content based on:

  • User interests (past searches, browsing behavior)
  • Content freshness (timely, trending topics perform better)
  • Content quality (well-written, engaging, and authoritative articles)
  • SEO optimization (proper headings, structured data, and mobile-friendliness)

Now, let’s dive into the eight best ways to get your WordPress site into Google Discover.

1. Publish High-Quality, Evergreen, and Trending Content

Google Discover favors content that is:

  • Fresh – Covers recent trends, news, or updates.
  • Evergreen – Remains relevant over time (e.g., “Best WordPress Plugins in 2024”).
  • Engaging – Well-researched, original, and valuable to readers.

Tips for Creating Discover-Friendly Content:

  • Write in-depth guides (1,500+ words).
  • Cover trending topics in your niche (use Google Trends).
  • Update old posts with new information.

2. Optimize for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google prioritizes content from authoritative sources. To improve your E-E-A-T:

  • Showcase author credentials (add author bios with expertise).
  • Cite reputable sources (link to high-authority sites).
  • Avoid misleading info (fact-check before publishing).

How to Improve E-E-A-T in WordPress:

  • Use an author box plugin (like Simple Author Box).
  • Add an “About Us” page with team credentials.
  • Get backlinks from trusted sites.

3. Use High-Quality, Engaging Images

Google Discover heavily relies on visuals. Posts with eye-catching images perform better.

Best Practices for Images:

  • Use large, high-resolution images (1200px width or more).
  • Optimize with descriptive alt text (for SEO).
  • Avoid stock photos (original visuals perform better).
  • Use structured data for images (helps Google understand them).

Recommended WordPress Plugins:

  • Smush (image optimization)
  • ShortPixel (compression)

4. Write Compelling Headlines

Your headline is the first thing users see in Google Discover. Make it:

  • Clear & concise (avoid clickbait).
  • Intriguing (spark curiosity).
  • Keyword-rich (include primary keywords naturally).

Headline Formulas That Work:

  • “How to [Solve a Problem] in [Year]”
  • “X Best [Tools/Tips] for [Audience]”
  • “Why [Trending Topic] Matters in [Niche]”

Tools to Test Headlines:

  • CoSchedule Headline Analyzer
  • Sharethrough Headline Analyzer

5. Improve Page Speed & Mobile-Friendliness

Google Discover is mobile-first. If your site is slow or not mobile-optimized, it won’t rank well.

Ways to Speed Up WordPress:

  • Use a fast WordPress theme (Astra, GeneratePress).
  • Enable caching (WP Rocket, W3 Total Cache).
  • Optimize CSS/JS (Autoptimize plugin).
  • Use a CDN (Cloudflare, BunnyCDN).

Check Mobile Performance with:

  • Google PageSpeed Insights
  • Mobile-Friendly Test

6. Implement Proper Schema Markup

Schema markup helps Google understand your content better, increasing Discover visibility.

Key Schema Types for Discover:

  • Article Schema (for blog posts)
  • NewsArticle Schema (for news content)
  • HowTo Schema (for tutorials)

How to Add Schema in WordPress:

  • Use Rank Math or Yoast SEO (built-in schema options).
  • Manually add JSON-LD with Schema Pro.

7. Post Consistently & Frequently

Google Discover favors active sites with regular updates.

Content Publishing Tips:

  • Stick to a consistent schedule (e.g., 2-3 posts per week).
  • Repurpose old content (update and reshare).
  • Use editorial calendars (CoSchedule, Trello).

8. Monitor Performance in Google Search Console

Google Search Console (GSC) shows if your pages appear in Discover.

How to Check Discover Traffic:

  1. Go to Google Search Console > Performance Report.
  2. Click Discover tab.
  3. Analyze top-performing pages & optimize accordingly.

Getting your WordPress site into Google Discover requires a mix of high-quality content, strong SEO, and technical optimization. By following these eight tips, you can increase your chances of appearing in Discover and driving massive traffic to your site.

Next Steps:

✅ Audit your content for freshness & relevance.
✅ Optimize images & headlines.
✅ Improve site speed & mobile experience.
✅ Monitor performance in Google Search Console.