How to Take Advantage of Instagram TV
Instagram TV (IGTV) has revolutionized the way brands and creators share long-form video content on Instagram. Launched in 2018, IGTV allows users to upload videos that are longer than the typical one-minute limit of Instagram posts, making it a powerful tool for storytelling, brand building, and audience engagement. In this guide, we will explore how to effectively use IGTV to grow your presence on Instagram and connect with your audience.
What is IGTV?
IGTV is a feature within Instagram that allows users to upload and watch long-form vertical videos. Unlike Instagram Stories, which are limited to 15 seconds per segment, IGTV videos can be up to 60 minutes long for verified accounts and up to 10 minutes for regular users. This extended format provides an opportunity for deeper engagement and more comprehensive content.
Benefits of Using IGTV
1. Extended Content Length
The primary advantage of IGTV is the ability to share longer videos. This is ideal for tutorials, interviews, behind-the-scenes content, and other formats that require more time to convey a message effectively. Longer videos can help build a stronger connection with your audience by providing more value and insight.
2. Vertical Video Format
IGTV’s vertical video format is designed for mobile viewing, which aligns with how most users consume content on Instagram. This format makes it easier for viewers to watch videos without having to rotate their devices, providing a more seamless and engaging experience.
3. Integration with Instagram
IGTV is integrated with the main Instagram app, making it easy for users to discover and watch IGTV videos without leaving the platform. This integration also allows creators to share previews of their IGTV videos on their Instagram feed and Stories, increasing visibility and engagement.
How to Create an IGTV Channel
Creating an IGTV channel is straightforward and can be done directly from the Instagram app or the standalone IGTV app. Here’s how to set up your IGTV channel:
1. Open Instagram: Go to your profile and tap the IGTV icon at the top right corner.
2. Create Channel: Follow the prompts to create your channel. You’ll need to provide a name and description for your channel.
3. Upload Videos: Once your channel is set up, you can start uploading videos. Tap the “+” icon to add a new video from your camera roll.
Best Practices for IGTV Content
1. Plan Your Content
Before you start creating IGTV videos, it’s essential to plan your content strategy. Determine the type of content that will resonate with your audience and align with your brand goals. Consider creating a content calendar to schedule your videos and ensure consistent posting.
2. Optimize Video Titles and Descriptions
Just like with YouTube, optimizing your video titles and descriptions can help improve discoverability on IGTV. Use relevant keywords and hashtags to make your videos easier to find. Additionally, include a compelling description that provides context and encourages viewers to watch the entire video.
3. Create Engaging Thumbnails
The thumbnail is the first thing viewers see when browsing IGTV videos, so it’s crucial to create eye-catching thumbnails. Use high-quality images and bold text to grab attention. You can upload a custom thumbnail when you upload your video.
4. Leverage IGTV Series
IGTV allows you to organize your videos into series, making it easier for viewers to find related content. Creating a series can help keep your audience engaged and encourage them to watch multiple videos. For example, you could create a weekly tutorial series or a monthly Q&A session.
5. Promote Your IGTV Videos
Promoting your IGTV videos on your Instagram feed and Stories can significantly increase their visibility. Share a one-minute preview of your IGTV video on your feed to entice viewers to watch the full video. You can also use Instagram Stories to provide a sneak peek and include a swipe-up link to the full video.
Content Ideas for IGTV
1. Tutorials and How-To Videos
Tutorials and how-to videos are perfect for IGTV’s extended format. Whether you’re demonstrating a product, teaching a skill, or providing step-by-step instructions, these videos can provide valuable information to your audience.
2. Behind-the-Scenes Content
Give your audience a behind-the-scenes look at your business or creative process. This type of content can help humanize your brand and build a deeper connection with your audience. Show how your products are made, introduce your team, or share a day in the life at your company.
3. Interviews and Collaborations
Interviews and collaborations with industry experts, influencers, or other brands can provide fresh perspectives and valuable insights. These videos can also help you reach new audiences by leveraging the followers of your interviewees or collaborators.
4. Product Launches and Announcements
Use IGTV to share detailed information about new product launches or important announcements. This format allows you to provide more context and showcase your products in action, helping to generate excitement and interest.
5. Q&A Sessions
Host Q&A sessions to answer questions from your audience. This interactive format can help you engage with your followers and address their concerns or curiosities directly. Encourage your audience to submit questions in advance or during the live session.
Measuring IGTV Performance
To ensure your IGTV strategy is effective, it’s important to track and analyze your performance. Instagram provides insights for IGTV videos, including views, likes, comments, and audience retention. Use these metrics to understand what type of content resonates with your audience and adjust your strategy accordingly.
IGTV offers a unique opportunity to share long-form video content on Instagram, allowing brands and creators to engage with their audience in new and meaningful ways. By planning your content, optimizing your videos, and leveraging IGTV’s features, you can take full advantage of this platform to grow your presence on Instagram.
