Top Social Media Analytics Tools for Business In today’s digital age, social media has become an indispensable tool for businesses looking to connect with their audience, build brand awareness, and drive sales. However, to truly harness the power of social media, it’s crucial to understand the data behind your social media efforts. This is where …
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Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet – the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could …
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The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic. Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up. But what about in the …
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eLearning is booming, with no sign of slowing down… People want access to information and learning on demand. Not in a month’s time when the next conference is on or when the next corporate workshop is planned. As a society we’re impatient – and if we need a new skill, we need it now, …
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The content site you’re building right now might just change your life. That sentence isn’t hyperbole. Content sites are amazing investments, whether you’re building one or selling one. They require skill, practice, and patience (often a lot of patience when you’re starting out), but they’re worth more than almost any online business out there today. …
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SEO is one of the fastest-changing marketing channels and no wonder! Google is coming up with dozens of updates and changes each year forcing forward-thinking digital marketers to come up with more and more ways to keep up. But keeping up is not even enough. In order to maintain consistent search engine visibility marketers need …
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It used to be that as long as you wrote long-form, valuable content on a regular basis, you could do well at content marketing. Unfortunately good content isn’t enough anymore. The SERPs are getting more competitive, and the marketplace is turning into a winner-take-all battle to the death. Here’s what the latest content marketing …
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eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one there to provide a personalized experience, make intuitive recommendations, and answer burning questions, you’re losing engagement and conversions without even realizing it. It doesn’t matter how much money you’ve poured …
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In the rapidly evolving world of eCommerce, traditional marketing strategies often fall short. To stay ahead of the competition and meet the ever-changing demands of consumers, businesses need to adopt innovative approaches. One such approach is reverse engineering your eCommerce marketing strategy. This method involves deconstructing successful marketing campaigns to understand what makes them effective …
Session stitching in Google Analytics is a crucial technique for ensuring accurate data tracking and attribution. It involves connecting multiple sessions that should be considered as one, providing a more comprehensive view of user behavior. This blog will delve into the importance of session stitching, its methods, and best practices for implementation. Understanding Session Stitching …