With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for …
We live in a world where over 4 million blog posts are published every day. How do you stand out in a sea of bloggers who have probably covered all the key topics from a thousand different angles? Do you follow the trend or create a technique of your own? Everyone loves a good …
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For those of you in eCommerce, the good news is that the industry is growing steadily. Just last year, eCommerce in North America rose 15% to more than $500 billion. Given such fast growth numbers, it’s safe to expect continued industry growth. In fact, sources estimate that global retail eCommerce revenue will reach $4.88 trillion …
Continue reading “5 eCommerce Tips, Tricks, and Trends to stay Ahead”
It wasn’t that long ago that a website visitor was forced to manually switch between classic and mobile view if they looked at your website from their phone. Businesses were only just beginning their journey in the online world and consumer expectations for a mobile-friendly website were far less. Nearly a decade on and …
Continue reading “5 Mobile-Friendly Focus Areas to Improve SEO”
How would you feel if out of 100 people who visit your product checkout page, 69 leave without buying? Awful. Yet, that’s the average abandonment rate according to data compiled from 33 shopping cart abandonment studies. If you’re selling a product, you definitely want to get more people to buy. To achieve that, you …
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Thanks to new technology, customers are receiving thousands of advertisements from different brands each day. With this fast and continuous communication, many brands find it hard to stay remarkable and keep their name at the top of the mind of the customer. Despite the dense communication from companies, customers would not even notice if approximately …
Continue reading “5 Trends That Define Branding Strategy In 2019”
When it comes to Google Ads for eCommerce, many online entrepreneurs still haven’t pinned down exactly what campaign types they should be investing their budget in, to drive that juicy targeted traffic to their store. Why? Because many eCommerce business owners and marketers just don’t have the time or expertise to determine what campaign types …
To what extent can we really work on improving ourselves? Are there better versions of ourselves which we haven’t discovered? What answer is your mind providing to these questions? You probably think you are already the best you can be. But there is always that best version of ourselves hidden somewhere right within us. …
Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert. That’s what you get with Facebook advertising, a platform …
Continue reading “Step by Step on How To Setup Facebook ad Campaign to Drive Sales”
The ability to make money as a photographer, like a YouTuber or Instagrammer, is all about harnessing that same creativity at the heart of your work and applying it to the monetization of your talents. It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer.” But success, for most creators who …