Did you know that the cost of acquiring a new customer is 5X greater than retaining an existing one? The fact that it costs much more to acquire new customers than to retain them holds true for businesses across all sectors. However, it is especially true for the ever-growing flock of eCommerce companies. eCommerce businesses …
Continue reading “The Psychology Of Free Shipping and How It Drives Client Retention”
Site visitors form an opinion about your site (whether they like it or dislike it, whether they’ll leave or stay) in just 50 milliseconds, according to one source. Some sources claim you have 15 seconds to develop trust with website visitors. Others claim you have 10 seconds. Whatever the case– 10 seconds, 15 seconds, or …
Top Google Ads performers are making far beyond the average 2-1 return on investment. And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is spouting. They do it through advanced Google Ads Tactics that take time and effort to establish and capitalize from. Truth is: there is no …
Continue reading “3 Google Ads Tactics to Boost Performance”
A study by the Spiegel Research Center in 2017 reveals that displaying reviews can increase conversion rates by up to 270%. Another study by Nielsen and the Better Business Bureau shows that 55 percent of all US adults online “always” or “often” use ratings and reviews to make purchase decisions. I’m sure even without these …
YouTube has 1.9 billion monthly active users and is the world’s second-biggest search engine. Every day, more and more brands upload content to the platform hoping to generate buzz around their products and services. Entering this market can be intimidating. If your YouTube presence doesn’t focus on offering value with engaging content, viewers can spot …
Continue reading “5 Awesome YouTube Channels and What You Can Learn from Them”
It was 2017 … I was unemployed, and searching for a passion task that had actually use my 40+ years experience on this world. Dive forward to today and my site, that you are on today, has actually had many readers. I do not say that to boast. I say that because perhaps the craziest …
The term “digital marketing” consists of all marketing efforts that utilize an electronic device or the internet. Companies take advantage of various digital channels, such as online search engine, social networks, e-mail, and their websites to get in touch with present and potential clients. At a high level, digital marketing refers to advertising provided through …
Keep in mind back in school when you were taught how to appropriately carry out research on the scientific approach? Well, who would’ve thought that years later, in the industry that you’re presently in, those methods would be pertinent in testing landing pages? In digital marketing, the term A/B screening is utilized to figure out …
Continue reading “How to Test Landing Pages On Social Media”
A person can set up a website to serve any function he or she has in mind. Some do it to push a social or political agenda, while numerous do it to generate income. Whatever their function, webmasters are mainly worried about getting conversions. A conversion could be available in the type of a subscription …
Continue reading “How Tactical Usage of Color in Website Design Can Increase Conversions”
When advertisers of local business head to Google Ads, they duplicate the very same campaign procedure over and over: Geolocation targeting in a radius to where their consumers might be. While that’s a fine strategy, it’s insufficient. And if you have actually been exclusively utilizing that strategy, your results probably aren’t worth bragging about. Drive …
Continue reading “3 Google Ads Strategies For Businesses To Create More Local Sales”