Online advertising is an essential tool in your marketing arsenal. Not doing it yet? Then you must be thinking whether you should do it or not, because brands of all sizes, even places like KFC and McDonalds, are advertising online. While online advertising is extremely beneficial for any business, there are some disadvantages that …
Are you actively trying to convert social media followers into paying customers? Do you see an ROI from your social media activity? Social media is a fantastic digital marketing asset that can quickly skyrocket your business if you use it correctly. It is among the best marketing assets that will enable you to increase your …
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How do female entrepreneurs make it? How do they succeed? And more importantly, how do they successfully build a family and a business at the same time? This piece is a special one – one that’s more personal than business. I hope it will provide some insight into the dedication that goes into growing …
Search is changing, and the way we market and promote our small businesses, nonprofits, and other ventures have to change with it. It’s no longer enough to do keyword research – the basis of the vast majority of SEO strategies over the last decade-plus – when creating content, building your brand, and seeking to rank …
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Images are the essence of contemporary websites; without them, it is difficult to establish a long-lasting impression on your visitor. Images help businesses engage their visitors and minimize bounce rates; however, they can also be the cause behind weak web performance. Search engine crawlers like Google and Bing detest image-heavy and slow loading websites. Heavy …
Attention – you can have insanely high conversion rates and super compelling products, but still lose if you’re not able to get attention. Follow and reverse engineer what others does and you’ll notice a pattern. Create content, publish, and share it. Is that it? No way, Jose. What kind of content? Where is it published? …
There is a real fear in knowing that your business and your marketing campaign may have a finite existence. Nothing lasts forever (except that adage, apparently). It’s a difficult thing to come to terms with finality and even the most stubborn of us have to accept it eventually. But then, there are those among us …
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Many optimization strategies apply equally to both service-oriented and eCommerce businesses. However, when it comes to digital marketing strategy and getting customers over the finish line, eCommerce requires its own distinct approach. Here are six best practices that help eCommerce business improve their conversion rates: Bundling, Cross-Sells, and Upsells One of the main goals of …
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Need some inspiration for your latest B2B video marketing campaign? B2B videos don’t have to be boring anymore. It’s time to get creative. And you can’t escape it. Video is not a trend, it’s not a fad – it’s everywhere. It’s a great way of connecting with clients, building leads and clinching sales. How …
Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them. Unfortunately, this is the most likely behavior of your customers too. The information overload epidemic is real and it’s posing a dilemma for marketers who are desperately searching for attention. How do you …
Continue reading “3 Critical Tips to Improve Website Engagement”
