Artificial Intelligence (AI) has been the talk of the town for a while now. I remember the fiasco from chatbots that replied instantly. We have all texted Siri saying ‘I love you’ at least once in our lives. It hasn’t been long since then, but Artificial Intelligence, in a very short span, has embedded itself …
Are you ashamed of your email marketing campaigns? There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a sales funnel, or create a newsletter, and start building your list of subscribers. That’s not a success. Success is turning these curious prospects into engaged customers. And if you’re not …
Continue reading “5 Ways To Improve The Persuasive Power of Your Email Copy”
With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you. All you need to do is pop up in their search results. Google Ads is one of the most effective ways to do this in the short run. Many businesses have leveraged Google …
For most of us, social media has become a second home where we invest 3-4 hours of our leisure time a day. This is supported by the fact that there are 3.2 billion people logging in daily to social media. And marketers see an opportunity to attract this audience to their product or business. …
Continue reading “9 Hashtag Tracking Tools To Your Marketing Strategy”
Think about it for a moment… What are the reasons for creating, updating, and maintaining your business website? On the top of that list should be one important goal – acquiring qualified leads and customers. Because let’s be honest, if your business website fails to generate qualified leads and customers, it will have a negative …
Continue reading “7 Things You Can Start Doing Immediately to Boost Your Website Conversion Rates”
In so many ways, the Internet has been the great equalizer. While it would have been almost impossible for the average person to reach an audience of millions in the past, the Internet grants a voice to anyone who can get online. Similarly, while it can take substantial investments in time and capital to open …
Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers “let their fingers do the walking” through the huge paper directory of businesses and would stumble upon yours. And if your business name started …
Continue reading “5 Considerations For Choosing a Social Media Management App”
Do you ever get to the end of the day and feel empty? It’s a gnawing feeling. Faint. A whisper. You have been busy and you have done all the things that society and family demands. Kept your end of the bargain. Been responsible. Looked after the essentials. Done the paperwork. Gone to work. It …
Long before the age of technology, fonts have been evolving. We’ve come a long way since scriptwriting, mainly because our works are no longer in scrolls but anywhere from screens to print ads. Fonts have changed with our times and the means of which content was presented to us, yet that doesn’t mean all fonts …
Brands and businesses across the Globe look to channelize all their marketing, promotional, and operational endeavors to attain one long-term vision… To generate an influx of revenue that is well and truly more than the year gone by. Right at the epicenter of this vision lays the trump-card that more often than not helps …
Continue reading “How to Master The Art of Customer Loyalty Management”