Online economics has flipped traditional advertising, PR, and marketing campaigns. Today, social capital is the asset worth building, while influence is the strongest currency for driving brand awareness and producing revenue. As many studies show, investing in both can deliver spectacular ROI. In fact, influencer marketing has become an indispensable tool for the vast majority …

Continue reading “5 Influencer Marketing Tactics to Build Brand Awareness”

authent

Another day, another content marketing piece that needs to be written, edited and published. The constant churn of creating content for your business blog can be somewhat draining. 60% of marketers are creating at least one major piece of content on a daily basis, and many would agree that it is incredibly challenging to consistently …

Continue reading “4 Steps to Blog Content Audit”

  How do you manage, store, and secure your data? For most businesses, data storage in 2019 takes place in the cloud – where content is both easily accessible and secure for a global workforce. So, if you don’t have a cloud-based data storage strategy is it time to move your data to the cloud? The …

Continue reading “Is It Time To Move Your Data to The Cloud?”

Ready to launch a new product? You’ve already done the hard work, now all you have to do is put it out there, right? Well, not exactly. The truth is, knowing how to launch your product may be the hardest part of all. Where you launch it and how you market it can be the …

Continue reading “5 Actionable Viral Marketing Tactics”

  Video marketing helps you generate more high-quality traffic, increase brand visibility, and credibility. In fact, 84% of marketers reported that videos helped them increase the traffic to their websites. Naturally, marketers are trying to leverage the power of videos and the potential that video marketing carries. YouTube is an amazing platform to post and …

Continue reading “3 Most Effective YouTube Influencer Marketing”