On February 3rd 2026, $285 billion evaporated from software stocks in a single trading session. Wall Street called it the SaaSpocalypse. Every headline missed the real story: that value did not disappear — it migrated. Here is exactly what the Claude Cowork announcement, the App Store parallel, and the solopreneur economics mean for digital marketing teams, marketing budgets, and the brands that will capture the value that just shifted.