So you’re creating traffic, but you’re not getting any sales.
Would you think us if we informed you that this is really a true blessing instead of a curse?
Not encouraged? Let’s take an action back for a moment.
Sure, on the one hand you’re not making any sales, however let’s take a look at the positives here.
Something is obviously going right. People actually care sufficient about your brand
or your marketing to visit your site. That’s huge. We still need to begin turning some of that traffic into sales. Thankfully this problem is a relatively common one for ecommerce businesses, and it’s one which we’re sure you can resolve. That’s exactly why we’ve produced this post– we’re going to cover the five things that you need to consider when you’re getting traffic but no sales. We’ll discuss whatever you need to understand to begin moving on with your business and start transforming your traffic today.
Okay, let’s dive into it.
1. Where Do You Land Your Consumers?
Let’s kick things off with a fairly simple question: Where do you land your consumers? If you’re creating traffic, that’s no coincidence. You’ve prospered with your Facebook ad, your social networks post, or whichever method you used to get possible clients onto your website. It could be the actual page that you’re landing your clients on which is obstructing your chances to convert them transform a paying customer. Our best guidance is to land customers on a page which delivers on the worth which was assured to them by your marketing project. Let’s take a more detailed look at what I suggest with this example from Zalando: This carousel ad popped up on my Facebook feed earlier this week. I like jeans, and I like Justin Timberlake ( and I’m not scared to state it ), so naturally I clicked the “Shop Now “button.
The Facebook advertisement directed me to a curated collection page which highlighted numerous products from the Levis x Justin Timberlake cooperation.
No specific products were highlighted in the ad, so I enjoyed to arrive on a collection page which I could check out at my leisure.
This advertisement absolutely delivered on the value that was guaranteed to me.
On the other hand, if Zalando had actually landed me on a their homepage, for instance, I ‘d have been slightly puzzled, and would probably have just clicked off the tab altogether.
And that’s why it’s constantly crucial to think about where you’re landing your prospective clients.
You do not wish to lose time, effort, and money marketing your items and landing them on a page which doesn’t compare with their expectations.
If you are landing your consumers on a page which doesn’t fit your marketing projects, consider directing them to a various page– this might be the reason you’re producing traffic, but not getting any sales.
2. Is Your Site Easy to Browse?
For business owners who run a physical shop it’s relatively basic to provide an individualized shopping experience for prospective clients.
They can walk consumers around their shop, ask concerns to help clients discover what they’re trying to find, use favorable feedback, and supply a customized service to any consumers who enter their store.
For ecommerce business owners, it’s a little harder to offer a similar service.
You can still a wonderful shopping experience for your consumers, you simply need to approach it from various angles.
And among the finest things that you can do is ensure that your store’s design is clear, and that it’s simple to navigate with no hand holding from your side.
If you’re getting traffic however no sales, your store’s navigation could be one of the reasons why your visitors aren’t transforming.
Consider it like this– you’re directing a target market of consumers to a shop which they probably have not visited prior to.
You need to come across as a professional, legitimate company.
Why? Merely put, trust is everything when it comes to online shopping. And there’s absolutely nothing which will drain your trust battery quicker than a website which is hard to navigate. Here’s a terrific example of a site which is extremely easy to browse: ASOS usage lots of classifications and subcategories to plainly define the types of products which they’re offering.It’s clear that they’ve done a great deal of research into who their target market is, as they’ve likewise included a “Shop By Activity” area to their dropdown menu, which actually helps buyers to focus on the products that they’re searching for.
Clear navigation doesn’t just help to offer a wonderful user experience for your prospective clients.
It can likewise help you to increase your average order value. Think of it– clients who discover it simple to find products that they’re interested in are far more inclined to continue browsing, even if they have actually already discovered what they’re searching for.
Heck, I wind up purchasing extra items when I’m shopping online on a routine basis (I’m sorry bank balance, honestly).
Try to make sure that navigating your shop is a breeze.
A good beginning point here is to ask a friend or member of the family to try and find a specific item on your shop, and simply enjoy what they do.
If they discover the product very first time, you’re all good, but if they struggle consider making some modifications.
3. Are Your Item Pages Optimized?
I constantly like to think of item pages like book covers. Honestly, there are a lot of parallels.
An excellent book cover has an enticing image, a clear title which assists you to comprehend what the book is about, and a summary on the back with more info.
All of the above can be stated of item pages too– you require attractive images, clear item titles, accurate product descriptions, and info about the sizes or colors which are readily available on your product page.
The hard part in optimizing your product pages is finding the best balance– you can’t add excessive information because it’ll make the page look cluttered, but you likewise can’t add too little due to the fact that then you might leave your pages looking bare.
We understand it can be difficult to come up with terrific item pages, so here’s a quick breakdown of our top suggestions:
- Images:Try to consist of at least 4 high quality images on every product page.
- Title:Be clear, concise, and constant with your product titles.
- Description: Talk to your audience. Match your descriptions with your brand name voice. Keep in mind, often less is more.
- Stock meter:Think about showing the variety of items left in stock. If a product is restricted, this might create urgency which will help you to transform clients.
- Call-to-action (CTA):Consist of one clear CTA to coax consumers into converting.
Keep in mind, there isn’t a one-size-fits-all method to item pages, it’s everything about what fits your audience best.
Some business, like Bodybuilding.com, develop extensive product pages with a lots of details, like this snippet below programs:
This is a wall of text, however if you’re acquiring fitness supplements then you’re likely to be thinking about this information.
Other business, like Palace Skateboards, utilize minimal text on their item pages:
Palace prospers by utilizing minimal text, and just letting their high-quality item images speak for themselves.
Both of these brands are successful due to the fact that they have actually developed their own style, which fits the needs of their customers, which’s something you need to aim for too.
Test different variations of your items pages out and see which one works finest for your audience.
4. Is Your Checkout Process Optimized?
Whenever a shopper gets to your checkout page, they’re a couple of clicks far from making a sale.
Let that sink in.
All the tough work you take into building your shop and developing marketing campaigns is so close to settling.
Then the consumer doesn’t buy the product. Instead, they just leave your website.
Close, yet so far.
Now, there are several reasons that this might have occurred.
One thing to consider is that it may have been your checkout procedure which caused them to leave.
Be crucial with your checkout process.
Does it look trustworthy? Does the styles match up with the rest of your website and compare with what you ‘d anticipate from a professional service?
Is your checkout procedure structured? Do you request every customer to register for an account prior to they buy? If you do, is that really necessary?
Most notably, would you like to go through your checkout procedure?
Go through the whole circulation and check if there are any obvious improvements which might be made.
Start from your homepage, discover a product, add it to your cart, head over to the checkout, and put a test order.
As a basic guideline, the best checkout procedures require as little information, time, and effort from your clients as possible.
Remember– finding products is enjoyable, however spending for them isn’t.
Make it as easy as possible for your consumers to get what they want– and in turn, you’ll have a better possibility to transform them.
5. Are Your Policies Clear?
Previously in this short article we mentioned trust, and how important it remains in the relationship in between an ecommerce company and shoppers.
One of the techniques that you can utilize to construct trust, and help to start transforming your traffic into sales is openness.
Be clear, open, and sincere with your clients. Make certain that crucial pieces of info, like your returns policy or shipping times are quickly available for your potential consumers.
Why?
Simply put, they require to be able to gain access to this info– it’s essential details for some shoppers when they’re thinking about making a sale.
Plus, you have actually got absolutely nothing to hide, so don’t feel the requirement to.
If you’re looking for an example of openness done right, Burt’s Bees is a great one.
On their website banner they have actually got extremely prominent pages detailing the active ingredients that they use, and information about the brand and the worths which they worth.
Clear and basic to discover. Perfect.
What about their personal privacy policy? How do I understand if they’re going to keep my personal info personal after I’ve made an order?
Okay, let’s scroll down to the bottom of the page, that’s normally where business position this info.
Here’s what we see:
Perfect again.I see the privacy policy, the terms and conditions page, and much more information about the skincare philosophy.
Bonus offer points for the social networks buttons too– I can have a look at their social channels and have a look at their material for even more recognition if I needed it.
These might appears like subtle additions, but all of these are calculated, and can assist you to convert traffic into sales.
However what about your shop? Are you transparent with your policies?
If you aren’t, now is the time to change– it could be the blocker that’s stopping your traffic from converting into sales.
Start Utilizing These Methods
Okay, there you have it– those are our top five things to consider when you’re getting traffic however no sales.
Take your knowings from this post and execute them for your store as quickly as possible– any among these pointers could be the problem solver for your company.
If you’ve got any questions about conversion optimization, establishing your store, or ecommerce in general, leave them in the remarks section below– we read them all.
