What if someone from Google called you today and told you that your website would benefit from an SEO friendly URL structure? I’m sure that would get your attention. Of course, you don’t need one more SEO problem to worry about. Particularly when your website has hundreds of URLs. Here’s Google’s word on the importance …
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Instagram is now a proper eCommerce platform with 25 million brand accounts and 80% of users following them. And against all ambitious goals to make leads, conversions and boost sales, content seems like something very casual. Each day, everyone hears about the importance of content, but not many marketers and entrepreneurs take the relevance of …
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Instagram is the second most popular social media platform, with over one billion people using it every month. It was also the second most downloaded free app (just behind YouTube) in the Apple app store in 2018. Small businesses, large businesses, social media managers, brands, individuals, influencers, and celebrities are successfully growing followings, building relationships, …
Social media and influencer marketing make a perfect combination. With over two billion daily active users, social platforms give just about anyone the opportunity to step up and start attracting followers with high-quality content. According to one report, influencer marketing is projected to become a $10 billion industry by 2020. What does this tell you? …
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We’ve all been there… That sinking feeling after you’ve just pressed ‘send’ on your latest email marketing campaign, only to realize there is a glaring mistake and no way of turning back the clock. Your first instinct may be to quickly scramble a follow-up email together and mitigate the risk of things snowballing into a …
Is your hashtag strategy helping or harming your business? Well, chances are…you don’t have one. Everyone is using hashtags these days, but without the right hashtag strategy – sprinkling your social media posts with them without any plan can do you more harm than good. Also using too many can dramatically undercut organic reach on …
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Video is officially a marketing essential. And if your brand isn’t using video as part of your digital strategy, you’re missing out. Research shows that video marketing is the second most important type of content B2C marketers use today. Image Source: Content Marketing Institute And the B2B landscape is no different. Video marketing makes brands …
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How high is the content engagement on your website? One of the hardest tasks in content marketing and blogging is to keep your readers engaged when reading your content. No comments. No shares. High bounce rate. Low dwell time. These are just a few of the effects when you fail to keep your website visitors …
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Social media is one of the most ubiquitous elements of modern life. Whether that’s a good or a bad thing is a debate for another time and place. The mere fact that social networks have such primacy in so many people’s lives means that businesses have to sit up and take notice. Firms who aren’t …
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SEO is an ever-changing game. We think we know what we’re doing for a while and then a Google algorithm update hits us like a ton of bricks. Google’s August 2018 update, commonly known as the medic update, showed that SEO has expanded far beyond its technical aspects. Experts soon realized that this update was …
