Pinterest is a great source of traffic for eCommerce merchants because of the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an eCommerce merchant, then you’re already missing a lot. …
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If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing. Influencer marketing is all about building connections with people and presenting your product in an honest and transparent way. For eCommerce, this is especially important. With tight competition and declining impact …
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The impact of guest posting on businesses and the relevance of it in today’s world has been one that’s attracted much debate. But it’s widely agreed upon that guest posting (if done “ethically”) still works. Even though Matt Cutts has claimed that “guest posting is done”, he was only referring to the spammy practice …
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It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing. It feels like people don’t …
How to Get Twitter Followers: A Comprehensive Guide Twitter remains one of the most dynamic social media platforms, offering a unique blend of real-time updates, concise communication, and broad reach. Whether you’re an individual looking to build your personal brand or a business aiming to expand your online presence, growing your Twitter followers can significantly …
As marketers, we should understand the decision-making process of all consumers. As the economy grows and the choice of products increases exponentially, it’s more important now than ever to know why the customer chose brand A instead of a very similar brand B. Was it calculated? Was it random? Was it pricing, location, the …
Optimizing your product page for voice search is crucial in today’s digital landscape, where voice-activated devices like Amazon’s Alexa, Google Assistant, and Apple’s Siri are becoming increasingly popular. Here’s a comprehensive guide to help you optimize your product pages for voice search effectively. Voice search is transforming the way consumers interact with the internet. With …
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The time for digital lethargy has passed… If you run a small business, you NEED an online presence. It’s as simple as that. Today’s consumers – your customers – have a certain expectation for the availability of information. They want to unlock their smartphone, type a query or business name into Google, and decide …
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TL;DR: The secret to turning your content into serious traffic is content research tool Zag. A branding agency ran a full-page ad in the Economist that caught my eye a few years ago. The headline read: “The World Belongs to Those With Something to Say”. Underneath the headline was a photo of Donald Trump and …
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Customer trust is the cornerstone of a successful business. It will be incredibly difficult to reach a sustainable volume of sales or form a loyal customer following without it. And yet, many businesses simply assume that customers will trust them from the start, and very few put much effort into building confidence with consumers. The …