Crafting Digital Excellence
The future is filled with content. Content marketers will have to deal with more content because content will continue to be the heart and soul of marketing. There is no way around that. If you are wondering why it’s probably because content marketing is estimated to become a $300 billion industry by 2019. And at …
Continue reading “9 Ways to Reduce Your Content Marketing Budget”
Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you …
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Facebook Custom Audiences offer some of the best targeting available. With 1.47 billion daily active users, Facebook offers a huge potential audience for advertisers. So huge, in fact, that it’s important to laser-target your ads to make sure you reach the Facebook users who are most likely to be interested in your business. This allows …
Your product page is where the majority of your customers finally make the decision to either buy your product or leave your store. Unfortunately, it’s an often-neglected part of the sales funnel. While most store owners tend to focus on improving their checkout page or tweaking what happens after a visitor adds a product to …
Continue reading “9 Timeless Ways to Increase Conversions of Product Page”
Have you ever made a purchase without wanting to? Sure. We all have. That’s why “Buyer’s remorse” is such a collective human experience. People buy. Then they wish that hadn’t. Naturally, that leads to regret about the decision to buy in the first place. Which raises an important question: Why the heck would anyone buy …
Continue reading “How To Convert More Website Visitors – 5 Psychological Principles”
Facebook marketing is the central part of many brands’ social media marketing. Which means, simply put, that Facebook marketing is a central part of most brands’ marketing, period. Whether you’re in a B2B or B2C industry, and no matter what size your actual business is, you need Facebook marketing. But Facebook marketing changes a lot. It’s …
Google’s SERP is always changing as the search engine is getting better and better at answering user’s queries which affect the content and how we optimize it. In order to enhance user experience and make data easily accessible right on the spot, Google reinvents its own SERP and continues to do so faster than online …
Continue reading “How to Get Your Content Featured in SERP Features”
Launched in 2014, Slack has become one of the fastest growing business apps today. With 8 million daily active users, and 500,000 organizations connecting, Slack gives people from all over the world a way to improve, no matter their industry or niche – including blogging. Slack aims to bring teams together to boost productivity and …
Continue reading “Slack Communities That Bloggers Should Join”
As a paid search specialist, I watch ailing PPC campaigns come hobbling into the office with a wide variety of maladies. The symptoms range from minor financial discomfort to severe haemorrhaging of cash. My job is to figure out what to do with these campaigns before it’s too late. It’s a lot like running triage …
Continue reading “4 Simple AdWords Features That Every Beginner Overlooks”
Your time is invaluable and it is truly the only non-renewable resource. Once that minute, that hour, or that day is over, it’s gone forever. In this way, the objective isn’t really about finding more time to do the things that need to be done. Rather, it’s about figuring out how best to utilize your …
Continue reading “7 Best Business Productivity Tools That Will Increase Your Effectiveness”