Crafting Digital Excellence
Augmented Reality (AR) and SEO don’t often appear together. Yet they are more carefully linked than you might believe. Augmented Reality apps from Yelp and Wikitude are currently supplying geo-location AR experiences, offering customers a brand-new, augmented window on the world around them. This enhanced world is an emerging market. And regional SEO is the …
According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on average produces 3x more leads and cost 62% less. Many businesses are getting into content marketing and investing resources to make it work, but businesses still seem to struggle when …
Continue reading “5 Lessons Businesses Can Learn About Generating Influence”
Scared. Afraid. Anxious. Excited. Inspired… Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side. We are always trying to understand …
Continue reading “How to Tap Into Emotions To Boost Content Marketing”
As someone who’s been marketing things online for about a decade, I can tell you first hand that the fear of marketing is real. It prevented me from growing my business in the earlier stages, and it still does from time to time. It also held me back from taking on client work for YEARS. …
There is no doubt about the power of great remarketing. It’s a second, 3rd, or fourth possibility at transforming that long-lost visitor. Basic remarketing of your entire traffic source is a surefire way to generate average conversion rates. Even targeting specific page sees isn’t really going to provide you huge wins. Thankfully, that isn’t all …
Starting a blog for the first time can be a nerve-wrecking experience. There’s a lot of excitement, but at the same time there’s a fear of unknown. You want to do everything the RIGHT way and avoid all major pitfalls, so your blog can be successful. In our years of blogging, we have made countless …
Continue reading “30 “Expert Advice” that I Wish I Knew Before Starting My Blog”
Freelance writing is an exciting and interesting profession. This is because, as a freelance writer you’re directly involved in the sprout of businesses and companies both offline and online, by helping in communicating their ideas effectively through writing. This leads to amplified audience engagement, improved online visibility, increased ROI, and so on. However, your career …
Books are my guilty pleasure. I should be working but I am reading. I should be sleeping but I am still reading. I should be exercising but I have been lured again…… By the temptation to read. What do I love about books? Books provide insights into the distilled thoughts that are often decades in …
Continue reading “5 Inspiring Books That Can Change Your Thinking About Life”
It’s no longer news: marketing quiz is a type of content. Content marketers’ obsession with blogging, which a 2018 research shows 79% of them use, is one reason why you should consider other forms of content. Or if you’re like me and you don’t plan to stop blogging, but wish to shake things up a …
The future is filled with content. Content marketers will have to deal with more content because content will continue to be the heart and soul of marketing. There is no way around that. If you are wondering why it’s probably because content marketing is estimated to become a $300 billion industry by 2019. And at …
Continue reading “9 Ways to Reduce Your Content Marketing Budget”