One Couple’s Secret to Success (And It’s Nothing to Do With Products)

Yuliya Chernykhovskaya and Mike Pavlou are committed to doing things differently. This entrepreneurial couple from New Jersey are the owners of an accessories e-commerce store, built using the dropshipping business model. While building their business, they’ve made a point to ignore much of the traditional advice for dropshippers. And the results so far? Pretty exceptional. …