Where to look for product ideas to sell

Many e-commerce newcomers do not have a clue about product ideas to sell in their online stores. Some of them launch general stores and struggle with their monetisation. Some rush into overstocked niche markets with the same product that thousands of other online retailers sell. Be smarter, spend some time – and choose the most favourable option.

There is a vast array of sources where you can catch ideas for your e-commerce store. So, it’s crucial to be systematic in the search of concepts and products. Make a chart with two columns: the source of information and the found ideas. After a thorough research, you’ll get many valuable insights to select from.

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Social media as the source of product ideas to sell

It’s logical to look for ideas and products where people live, and nowadays they live on social networks.


Many companies and solopreneurs use this social media for promoting their products. So, create an account on Pinterest and subscribe to thematic boards. Follow bloggers with interesting topics and view all the fresh pictures they post. Follow the links on the pictures, they may lead you to something valuable. And possibly the most important method is to analyze buyable pins.


Use YouTube as a search engine to both get general ideas of currently popular products and to learn the trends in some specific niches. While searching, don’t forget to add “2018” to your query to get only the hottest items.


Tons of photos make this social network an invaluable source of ideas for online retail and possibly the greatest media to find inspiration. Hashtags make the search process more convenient.

trendsetters. People who are in love with their hobbies spend hours learning and mastering it – and save your time and energy.


Facebook still remains the most popular social media platform with an enormous number of active users. So, thematic groups on Facebook will also work well for you. There are more of them than you can imagine. Make sure that you follow the communities of your potential competitors. Competitor analysis is an integral part of any niche research.

Discussion websites and trending niche products


This well-known news aggregator has multiple subsections focused on different industries, spheres of interest and product categories. Thematic subreddits are full of business ideas. You can also ask for advice in communities, as thousands of other users do.


This popular Q&A website is full of specialized topics. You can customize your feed and receive the relevant questions and answers by email every day. Besides, the analysis of the most popular topics and questions can also give you some food for thought.

Thematic forums

Forums are humming with life, discussions and hot arguments. Lots of original thoughts float around them. Choose threads that are close to your interests and go ahead.

How to find hot products to sell on online retail platforms


eBay is the largest online auction site full of numerous trendy products. With the help of Marketplace Research option, you can easily find the most popular goods and product categories on eBay.


Amazon is the largest internet retailer which has several sections where you can find useful product ideas. StudyAmazon Best Sellers, Movers & Shakers and New Releases. They update information hourly, so you may be sure that their bestselling products are really on the top now.


It’s the Holy Grail for niche research. Entering your keywords and selecting necessary options, you can narrow down the choice of available items and pick out the most suitable ones.


This marketplace of handmade products is not suitable for dropshipping, but it’s a real treasure trove of unusual ideas. Study the section with items that are popular right now – you’ll find lots of inspiring things among their current trending items and listings.

Finding product ideas to sell with the help of online analytic tools

Look for ideas from those people whose job is to look for ideas. In other words, follow specialized media that select the best products and projects.


Be sure to check out Kickstarter – the famous website testing all the coolest new ideas. This is the largest crowdfunding site in the world. Here you can sort out all projects by popularity, filter them by category, and take the advantage of other useful options.

Google Trends

This instrument is a must for all e-commerce entrepreneurs. It’s of particular assistance in studying local target markets. Your sphere of interest is ascending trends. Besides, you can find a lot of additional product ideas in the related queries category.

Trend Watching

This independent leading trend website reports on the hottest trends all over the world. Their team consists of reputable experts, so you can be sure that the insights you get there are worth noticing.

Trend Hunter

Trend Hunter is the world’s largest collection of up to date ideas. This site is crowdsourced by thousands of volunteers calling themselves Trend Hunters. Visit the site and take a look at the result of their efforts.


This global resource scans the worldwide web in search of the most promising business ventures and concepts. You definitely can find some valuable ideas there.

Keywords study for product trends 2018

Google Keyword Planner

It’s a classical tool for niche research. The keyword ideas it provides are the product ideas as well, and you can evaluate their potential and competition as soon as you pick them.

Moz Keyword Explorer

The main principles of using this instrument are the same. There is an additional parameter called Difficulty which shows the level of competition in the selected niche.


This is another service to search main and related keywords and additional ideas. Besides, here you can detect the websites that are shown to Internet users in response to their specific queries; they can be used for further investigation.

Offline sources of products in high demand right now

When you are looking for product ideas to sell in an online store, look at other industries where there is already enough useful information. Try to think of the potentially related fields – can you use their experience anyhow?

Printed press

Take any good source of information concerning the offline business and think how it can be adapted to the online sphere. Printed business materials include books, articles in magazines, guides, manuals, etc.


Attend some thematic conferences or watch them online. A great part of quality products is born at various conferences, forums and meetings. There you can hear really inspiring stories about how products were created and promoted or what mistakes their creators made.

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