Instagram is now a proper eCommerce platform with 25 million brand accounts and 80% of users following them. And against all ambitious goals to make leads, conversions and boost sales, content seems like something very casual. Each day, everyone hears about the importance of content, but not many marketers and entrepreneurs take the relevance of …
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Not everyone who hears about your brand will want to purchase your products right away. Customers want to know more about your brand and what you have to offer. Before they make a purchase, they go through a whole buying journey. To understand your customer’s buying journey, it’s important to understand the eCommerce marketing funnel. …
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Recent years have seen a dramatic increase in the amount of remote workers, and for good reason. Not only has this style of work become more accessible with technological advances, but employees themselves are increasingly seeking it out. In a recent survey, over 35% of American employees stated that they would change their job for …
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These days, the attention span of your audience is at its lowest point in human history. We know that 55% of visitors stay for 15 seconds or less on a page and that their attention span is limited to, more or less, 8 seconds. As a consequence, you have these 8 seconds to capture their …
WordPress is a platform that even non-technical people can set up and start managing without much hassle. However, akin to other web technologies and CMS’s out there, WordPress is also prone to errors. These WordPress errors are triggered due to several reasons, and if you don’t diagnose and troubleshoot them within time, it can cause …
We feel exhilarated when we receive a good response to our social media posts. It boosts our confidence. We know we are doing the right thing on social media. What makes lots of “likes and comments” on a post a thrilling experience is their unpredictability, as not every content format receives the same level of …
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User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. When someone is using the internet, they are doing so for three different reasons: To buy something To find information To be entertained If your site content or service isn’t …
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Generating leads is vital for any business. If you don’t have a steady flow of leads into the top of your funnel, you won’t have a business for long. However, when it comes to SaaS and encouraging prospects to become happy, ongoing customers, the quality of the leads you generate is at least as important …
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Automation has numerous applications and can help in many aspects of your business. It can help you make routine, repetitive tasks more efficient. If you automate these tasks, your employees will be free to use their skills for more complex jobs. This improves your firm’s resource utilization and cost optimization. Another benefit of using business …
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Okay, Here’s a fact to get you started on this article: “According to the latest SBA study, more than 627,000 new businesses are launched every year, and at the same time, about 595,000 businesses shut down per year.” If we segment our research into tech-startups, it turns out that in every one hour, 80 new …
