In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times, service-centric companies find themselves overlooked in a sea filled with organizations advertising products. Well, simply put, marketing a service is no easy feat. The most obvious problem being …
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Do you feel serenely calm when surrounded by green fields and blue skies? Have you ever wondered what the color red represents and why you feel slightly alarmed when staring at a stop sign? Those are just two of the many effects color has on the human psyche. It’s all part of a study referred …
There’s a whole lot of amazing content being generated each minute on different platforms. Here are some mind-boggling facts: Instagram users publish 46,740 posts per minute. Google conducts 3,607,080 searches per minute. Twitter users send 456,000 tweets per minute. Yes, content is essential. Google loves quality content. Your visitors love content. But it simply …
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Shopify is now one of the leading platforms when it comes to creating and running an eCommerce store. Shopify says it does all the heavy lifting for you, and all you have to do is just count the profits. Well, it’s a bit more complicated than that. Shopify does manage a lot of things for …
Video on demand (VOD) is the future and the future is here. All over the web, new services are popping up, offering consumers a new way to view their media. Some of that is already published media that they have bought the rights to (Shudder). Others are original content made by these services, giving …
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Do you have a “sacred place” that is just yours? That allows you to have the space and freedom to work on what is important. Some of us work in “hot desk” environments. But these seem to be designed more to save money for the industrial corporation complex than for the creative human. As humans …
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Long gone are the days when brands could simply rest on their laurels, blast out marketing messages, and wait for the customer orders to come pouring in. That’s just not how business works anymore, nor should it. For any business to succeed in the modern economy, you have to recognize and embrace the incredible …
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We all want to know how we measure up and where we stand compared to our competition. In business, it’s important to understand how we’re doing versus how our direct competitors are doing. And it’s not just about being competitive; it can help make sure that you’re on the right track. Industry benchmarks are so …
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In today’s media-driven world, having an Instagram Marketing strategy is crucial for businesses of all shapes and sizes. Instagram is constantly changing, so staying on top of new features and strategies is important for establishing a social media brand presence. With 500 million daily active users, it can seem impossible to stand out, however, with …
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Artificial Intelligence (AI) has been the talk of the town for a while now. I remember the fiasco from chatbots that replied instantly. We have all texted Siri saying ‘I love you’ at least once in our lives. It hasn’t been long since then, but Artificial Intelligence, in a very short span, has embedded itself …
