A Scalable Guest Posting Strategy (Now It’s Not Just About Backlinks) Matt Cutts declared guest blogging “done” back in 2014, referring only to the spammy version, and this guide’s original 2019 defense of ethical guest posting has aged well. What’s genuinely changed is the goal: a guest post’s value increasingly comes from getting your brand …

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LinkedIn Video Marketing : What Changed Since the “2019 Trends” LinkedIn added a dedicated, full-screen vertical video feed, its own answer to TikTok and Reels, years after this guide originally described LinkedIn as “still very much a feed.” The core prediction that video would keep growing on the platform was correct. The specific mechanics of …

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How AI Is Enhancing Email Marketing (The 2018 Tool List Didn’t Survive) Two of the five AI email tools this guide originally recommended had already been acquired and absorbed into other companies before or around the time the article was published in December 2018. That’s not really a criticism of the original guide, it’s a …

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PPC Agency Pricing Models : What’s Changed Now That AI Does the Bidding Hourly billing, the simplest pricing model in this guide’s original 2018 version, is now the model under the most pressure. When AI compresses a 20-hour deliverable into a 5-hour one, paying by the hour increasingly punishes the agency for getting efficient, not …

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3 Google Ads Strategies That Still Work (Updated From the 2019 Case Studies) The three real-world case studies behind this guide’s original 2019 advice, ditch stock photos, combine Google and Facebook, use Google Shopping for cheap acquisition, all still hold up as strategy. What’s changed is the machinery underneath: Google’s AI now reads your landing …

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8 Things to Do When Your Competitor Goes Out of Business (Two of the Original Tips Now Carry Real Legal Risk) This guide’s original advice to buy a failed competitor’s email database and the rights to email their customers made sense in 2019. In 2026, doing that without real diligence can trigger fines under three …

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8 Ways Social Media Has Changed Business (Organic Reach Isn’t One of Them Anymore) The original version of this guide described organic and paid social marketing as two roughly equal options a business could choose between. That choice barely exists anymore. Organic reach on major platforms has collapsed 85% to 95% since 2012, and Facebook …

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