Crafting Digital Excellence
4 Digital Marketing Strategies to Build Your Brand Story Seth Godin’s line that marketing is no longer about what you make but the stories you tell is truer now than when this guide first quoted it in 2018. What’s changed is nearly every tool used to tell that story, and how cheaply it can now …
Continue reading “4 Digital Marketing Strategies to Build Your Brand Story”
3 Ways to Position Yourself as an Expert (Now That AI Decides Who Gets Cited) Generic, unsigned expertise has stopped working. AI systems can now produce a competent-sounding article on almost any topic in seconds, which means the only thing left that’s genuinely scarce is a named, credible human being who can prove they actually …
3 Google Ads Strategies for More Local Sales (Beyond Basic Geotargeting) Most local advertisers still run the same setup: a radius-targeted campaign around their business and little else. That was insufficient in 2018, and it’s even more insufficient now that a large share of local visibility depends on tools and profile signals that didn’t work …
Continue reading “3 Google Ads Strategies for More Local Sales”
Niche-Specific PPC Networks : Why Broad Ad Platforms Aren’t Always the Answer Google and Meta capture the vast majority of paid ad budgets by default, but the buyers most ready to purchase are often sitting on a much smaller, far more targeted comparison site or community, one your broad campaigns never reach. The eLearning industry, …
Continue reading “How to Drive Traffic Utilizing Niche-Specific Pay Per Click Networks”
Instagram Hashtags : Why the Old 30-Hashtag Playbook No Longer Works The 10/10/10 hashtag method, the advice to test up to 30 tags per post, and following hashtags to build reach were all reasonable strategies in 2018. None of them are possible on Instagram anymore, and hashtags now do a fundamentally different job than they …
What Your Brand Can Learn From TikTok’s Localization Strategy TikTok’s meteoric rise to becoming one of the most popular social media platforms globally is nothing short of remarkable. With over a billion active users, TikTok has managed to capture the attention of diverse audiences across the world. One of the key factors behind this success …
Continue reading “What Your Brand Can Learn From TikTok Localization Strategy”
How to Grow Your Following on X (Formerly Twitter) With Influencers The platform this guide was written about no longer exists under that name, and the influencer economics around it have shifted just as much. Twitter became X under Elon Musk’s ownership in July 2023, and brand influencer spending on the platform has fallen sharply …
10 eCommerce Email Marketing Tips That Actually Work Email remains the highest-ROI digital marketing channel available to eCommerce businesses — but the strategies that deliver that ROI have changed significantly since 2020. The original version of this post cited a “$44 return for every $1 spent” and recommended tools including Tidio Mailing (a feature Tidio …
Continue reading “10 eCommerce Email Marketing Tips That Actually Work “
5 Ways Online Chat (Now Mostly AI) Improves Customer Experience Online chat stopped being a “nice to have” support widget years ago; it’s now the channel customers expect by default, and the agent on the other end is increasingly an AI system rather than a human being. Here’s the shift that separates a current chat …
Continue reading “5 Ways Online Chat Helps Improve Customer Experience”
The Interest Graph Has Replaced the Follower Graph — And Most Content Strategies Haven’t Caught Up The old rule of content marketing was simple: build an audience, publish consistently, and your audience sees what you post. That rule no longer holds on any major platform. Distribution today is decided by an interest graph, not a …
Continue reading “The Interest Graph Has Replaced the Follower Graph”