Video marketing helps you generate more high-quality traffic, increase brand visibility, and credibility. In fact, 84% of marketers reported that videos helped them increase the traffic to their websites. Naturally, marketers are trying to leverage the power of videos and the potential that video marketing carries. YouTube is an amazing platform to post and …
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At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. Once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience …
eCommerce is growing at a rapid pace. If your business isn’t optimized for online shopping, you’re missing out a lot. Thus, it’s no wonder that more and more companies set up eCommerce stores even if they are successful offline. First things first: knowing how to start an eCommerce business isn’t enough to achieve success. …
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Common Mistakes Made When Starting an Affiliate Niche Site Starting an affiliate niche site can be an exciting venture with the potential for significant passive income. However, many beginners make common mistakes that can hinder their success. In this blog, we’ll explore these pitfalls and provide tips on how to avoid them. 1. Choosing the …
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Web push notifications have been gaining popularity over the last few years – and it looks like it’s only going to get stronger. According to recent studies, web push notifications have much better opt-in rates. To be exact, they are so good that marketers can build their marketing list 30 times faster than they can with …
Digital marketing teams are stuck together by the glue of their growing number of tools. From social media management to influencer marketing, SEO, and beyond, there is a tool for everything. But if you’re anything like me, every now and then you like to do an audit of your toolset… Maybe there is a …
Considering an Instagram growth service to take some work off of your plate? Being a Social Media Manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. From analyzing the demographics of your followers to creating high-quality …
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We’ve all heard it, time and time again: video is the new king. It’s the best performing form of online content. And in just a few short years, almost all online traffic will go to videos. Is it a fad? I certainly don’t believe so – video is here to stay. New technology might …
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Top Social Media Analytics Tools for Business In today’s digital age, social media has become an indispensable tool for businesses looking to connect with their audience, build brand awareness, and drive sales. However, to truly harness the power of social media, it’s crucial to understand the data behind your social media efforts. This is where …
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Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet – the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could …
Continue reading “The Challenge of Marketing Personalization”
