Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert. That’s what you get with Facebook advertising, a platform …
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The ability to make money as a photographer, like a YouTuber or Instagrammer, is all about harnessing that same creativity at the heart of your work and applying it to the monetization of your talents. It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer.” But success, for most creators who …
With almost 3 million websites powered by WooCommerce (to be exact, at the time of writing 2,906,789), it is without a doubt the most popular eCommerce platform and there are many reasons for this. One being the massive amount of free WooCommerce plugins available at the WordPress repository that you can grab and, in a …
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How’s your college life doing? Do you have enough free time after you finish classes and assignments? Because if you do have time, you can spend it doing something that will help you make money. While your friends are partying outside, you can hustle hard to make some decent money. There are many college …
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28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get into why in a bit… But does it work for solopreneurs and small business? Yes! And it can be done for free, or by using low-cost tools. This article focuses on businesses that don’t have big budgets for …
“It’s too late to start an online business” “You’ve missed the boat” “All the profitable ideas are already taken” I’ve been hearing this since 2012; the year I left my job and became a full-time content marketing consultant. But people have been saying such things for much longer. For example, here’s a screenshot of …
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For over a decade now, businesses have been attempting to garner the power of the internet for the cost-effective, efficient marketing of their products or services. But even the best-conceived internet marketing campaigns can fail if your website’s design costs you the leads it should otherwise be generating. We recognize that beautiful graphics and …
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Every year brings new opportunities for growing a small business, and this year is definitely not an exception. Exciting technology trends keep emerging, completely transforming the way we work, learn, and develop. To take your small business to the next level, stay relevant, and emerge triumphant from the competition, you should follow the latest …
If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video. An easy way to venture into video content marketing is through screen recording videos. This is because anybody can create them. You …
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Before the relatively recent explosion of Facebook, Twitter, and Instagram, celebrity advertising was considered to be the main path towards reaching and influencing potential customers. If your brand or business was attempting to market sports apparel, for example, reaching out to certain NBA stars with an aggressive advertising campaign was probably the best way to …
Continue reading “The Pros and Cons of Micro Influencers and Celebrity Influencers”
