Social media—almost like water (or air) for digital marketing. It’s required, yes. But let’s be real and responsible and reasonable and smart about all of it. Many aren’t (okay, me too at times). But for the audience’s sake… please replace bad practices with good ones. So you can turn readers on, not off. Here’s a …
Are you using Instagram to connect with your audience? And if not, should you? Okay, that’s a loaded question. Statistically speaking though, it makes business dollars and sense. Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy. Bossy aren’t I? Instagram statistics Who’s using …
Trolls. Cute (yet ugly) and laughable. They give life to our tales, ballads and legends. Social media trolls? Not so much. They wreak havoc. All a troll wants is to inflict pain, ridicule, and humiliate a targeted person. Left alone, these little social media misfits will tarnish your brand and reputation. But… that doesn’t mean …
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Here’s our favourite Pinterest statistic of 2019: Pinterest users are twice as likely to say their time on the platform is well-spent. Lately it feels like everyone’s doing a social media detox—from Ariana Grande to the 42 percent of Americans who took a break from Facebook in 2018. But Pinterest doesn’t have the scandals or …
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Content is king. Most experienced marketers and successful brands are already vouching for that by developing unique and powerful content marketing campaigns. Really, there’s no wonder why they do it… Content marketing costs 62% less than traditional advertising channels and provides 3x as many results in terms of traffic and leads. Another study from …
TL;DR: The secret to turning your content into serious traffic is content research tool Zag. A branding agency ran a full-page ad in the Economist that caught my eye a few years ago. The headline read: “The World Belongs to Those With Something to Say”. Underneath the headline was a photo of Donald Trump and …
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Customer trust is the cornerstone of a successful business. It will be incredibly difficult to reach a sustainable volume of sales or form a loyal customer following without it. And yet, many businesses simply assume that customers will trust them from the start, and very few put much effort into building confidence with consumers. The …
Whether we’re in a booming market or a recession there will be a lot of competitors that come and ultimately go out of business. As sad as it is for that company and their staff it is something you can take advantage of to grow and improve your own business. So you’ve just heard …
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In 2018, Facebook dramatically changed the way that its content feed algorithm worked. Rather than posting things based on engagement and chronology, Facebook now boosts the content of family, friends, and relevant groups. That was great news for most Facebook users, but it made marketing a bit of a challenge. Corporate and public videos are …
Have you observed just how much more widespread video has ended up being on LinkedIn? That’s no fluke. Throughout 2018, LinkedIn introduced a suite of modifications that made video content a superior person. From its video marketing rollout to the capability to upload videos natively to business pages, it’s apparent that LinkedIn is actually pushing …
