Crafting Digital Excellence
It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing. It feels like people don’t …
TL;DR: The secret to turning your content into serious traffic is content research tool Zag. A branding agency ran a full-page ad in the Economist that caught my eye a few years ago. The headline read: “The World Belongs to Those With Something to Say”. Underneath the headline was a photo of Donald Trump and …
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Customer trust is the cornerstone of a successful business. It will be incredibly difficult to reach a sustainable volume of sales or form a loyal customer following without it. And yet, many businesses simply assume that customers will trust them from the start, and very few put much effort into building confidence with consumers. The …
Whether we’re in a booming market or a recession there will be a lot of competitors that come and ultimately go out of business. As sad as it is for that company and their staff it is something you can take advantage of to grow and improve your own business. So you’ve just heard …
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In 2018, Facebook dramatically changed the way that its content feed algorithm worked. Rather than posting things based on engagement and chronology, Facebook now boosts the content of family, friends, and relevant groups. That was great news for most Facebook users, but it made marketing a bit of a challenge. Corporate and public videos are …
Have you observed just how much more widespread video has ended up being on LinkedIn? That’s no fluke. Throughout 2018, LinkedIn introduced a suite of modifications that made video content a superior person. From its video marketing rollout to the capability to upload videos natively to business pages, it’s apparent that LinkedIn is actually pushing …
Your website is your content hub. It is the single source of reality for your prospects and clients; it is your most powerful tool to guide their customer journeys and sway their mindshare in your favor. All your social media activities, paid and organic, tie back to your site. All your Pay Per Click projects, …
Although you can develop both videos and images on Instagram, many businesses select developing more images. According to Quintly, 72.6% of all posts on Instagram are images, 16.7% comprise videos and 10.7% are carousels (slideshow posts). It makes good sense why Instagram users post more images, they take less time to develop than videos. However, …
Today, businesses and marketers have many offered alternatives for their digital marketing mix, but couple of are having a minute rather like Instagram video ads. More than 2 million marketers use Instagram to reach the social media network’s 1 billion active users at a time when there’s been an 80% boost in time invested seeing …
YouTuber Lilly Singh -likewise referred to as IISuperwomanII– is popular for her comedic videos that have actually gathered 2.7 billion views and 14 million customers, which even got her a handle Coca-Cola. As of 2018, one of her sponsored videos of Coke has over two million views. This is among the couple of things that …
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