PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those needs. To stay relevant in 2019 on the search network, you can’t just sit back and watch 2018 campaigns sink. What worked in early 2018 and 2017 isn’t going to work as well in 2019. Here are nine …
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A website without images will look plain, boring, and borderline unprofessional. Consider it for a minute: When was the last time you visited a site that didn’t have any photos? If you really experienced this rarity, you probably left the site relatively rapidly for fear of spam, phishing, or malware. Basically, barren sites without any …
One of the biggest questions on all marketers’ minds in 2018 was, “How do we get more Facebook engagement for our brand?” With this guide, we aim to help you unlock that answer with data insights from one of our most significant Facebook data studies yet. As you know, we love discovering insights from big …
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Have you become aware of artificial intelligence? Today, it’s a preferred subject among email marketers. Experts from different areas get thrilled about the possible applications of AI. On the other hand, a lot of online marketers do not truly understand how to utilize AI services in practice. AI has its specifics, it needs correct investment …
Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies. This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses. Every company has different needs and resources to devote to PPC, and …
Top Google Ads performers are making far beyond the average 2-1 return on investment. And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is spouting. They do it through advanced Google Ads Tactics that take time and effort to establish and capitalize from. Truth is: there is no …
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YouTube has 1.9 billion monthly active users and is the world’s second-biggest search engine. Every day, more and more brands upload content to the platform hoping to generate buzz around their products and services. Entering this market can be intimidating. If your YouTube presence doesn’t focus on offering value with engaging content, viewers can spot …
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The term “digital marketing” consists of all marketing efforts that utilize an electronic device or the internet. Companies take advantage of various digital channels, such as online search engine, social networks, e-mail, and their websites to get in touch with present and potential clients. At a high level, digital marketing refers to advertising provided through …
Keep in mind back in school when you were taught how to appropriately carry out research on the scientific approach? Well, who would’ve thought that years later, in the industry that you’re presently in, those methods would be pertinent in testing landing pages? In digital marketing, the term A/B screening is utilized to figure out …
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When advertisers of local business head to Google Ads, they duplicate the very same campaign procedure over and over: Geolocation targeting in a radius to where their consumers might be. While that’s a fine strategy, it’s insufficient. And if you have actually been exclusively utilizing that strategy, your results probably aren’t worth bragging about. Drive …
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