Instagram is one of the most commonly used social networks platforms, and for that reason an outstanding marketing channel. That’s why even a casual look at its accounts will expose lots of big brand names.
Its special photo-sharing platform uses brand names distinctive chances to gain visibility and participate in dialogue with their customers.
It’s extremely likely you’re currently doing your finest to market your business through Instagram. Here are 13 of the most convenient (and most efficient) ways on how to increase sales using Instagram and enhance your content.
# 1: Only post engaging images
Instagram is a visual platform. Very first and foremost, you ought to just post premium images.
Ideally, your images will be innovative and eye-catching, and properly highlight the products you wish to promote. Once your consumers arrive at your profile, they should be able to acknowledge your brand immediately.
Have a look at some of the images posted by Taco Bell. They’re playful and vibrant, and healthy organically into their overall branding.
Ensure that every image you publish on Instagram matches your general branding and service strategy to provide them that genuine brand name feeling. If your branding is sleek and minimalist, it should be streamlined and minimalist on Instagram.
Pick a visual and stick to it. This extends to Instagram captions. Do not switch between various tenses and tones of voice. Keep it easy. Consistency is key.
While initial images are constantly best, in some cases stock images can help include some variety to your account. There are various royalty-free image websites where you can source remarkable high-quality photos. Even better, web tools like Canva enable you to develop custom images to promote discount rates, free gifts or contests. Remember, graph of your brand online may be the very first experience your clients have with it, so ensure it’s terrific.
# 2: Buy Instagram ads
Marketing on Instagram can help you reach a brand-new and targeted audience. It’s a worthwhile financial investment, specifically if your brand name or business is fairly new.
You can plan your Instagram ads in such a way that you reach the clients who are most likely to be thinking about your products. That’s exactly what InflowStyle finished with their Instagram ads. The fashion-forward activewear brand started a marketing campaign on Instagram that targeted women aged 25 to 34 in America. InflowStyle’s ads consisted of lifestyle photos with light tones and a ‘Store Now’ button that took users to a product or category page on their site.
During this campaign, InflowStyle experienced a five-fold boost in sales. Their expense per conversion also reduced by 80%, while their return on ad invest increased six-fold.
The lesson to be found out from this is that finding a successful technique on Instagram can be a driver for your company. For a long period of time, the concern with Instagram marketing was that you could not put clickable links in your post, therefore brands had to direct their fans to the link in their bio rather– and continually update that link.
Now, you can include links to your website in Instagram posts– if you promote.
# 3: Run Instagram retargeting projects
To further enhance the effectiveness of your Instagram ads, use retargeting to engage individuals who’ve currently visited your site– in other words, customers who have actually currently expressed a level of interest in exactly what your brand offers.
Retargeting is essentially advertising that particularly targets site visitors who leave without making a purchase. It was originally presented on Facebook in 2015 prior to being contributed to Instagram’s ad tech arsenal in 2016.
As explained by Instagram:”Dynamic advertisements on Instagram let you promote the right products to the ideal person at the best time. When somebody gos to your website or mobile app, then later on takes a look at Instagram, they’ll be served an advertisement featuring multiple, associated items from ones they were searching on your website or app.”
For M.Gemi, this showed to be a substantial success. In reality, their Instagram project was substantially more effective than their campaigns on other social networks platforms, in spite of targeting identical audiences.
Instagram yielded two times as numerous conversions as other channels for M.Gemi with 25% of their overall sales coming from Instagram. Their expense per acquisition was also three times lower than other channels.
You can focus on one particular item when retargeting, or use its carousel format to highlight similar items to help nudge customers in the ideal instructions.
To obtain started, merely download the Facebook Pixel and upload your whole item catalog into Business Manager. The ads will then be instantly activated based on the items seen on your site and the uploaded product images, with Facebook’s backend system figuring out the most appropriate material based upon how you’ve classified your advertisements.
# 4: Make pals with influencers
Influencers are Instagram characters who currently have a recognized audience. Their followers aim to them for purchase recommendations and suggestions, so it needs to come as no surprise that increasingly brands are turning to influencers to promote their products.
As a visual platform, Instagram offers the best opportunity to engage your target audience utilizing the help of influencers. A great Instagram influencer marketing strategy can assist you get high traffic and more engagement, which eventually brings higher returns/conversions.
To increase the number of sales produced by influencer material, offer influencers with a discount code or promotion link. If you intend to use several influencers to promote your items, assign each a distinct code or link so you can track their individual conversions.
Glossier promotes their items using appeal influencers on Instagram. As you can see in the screenshot below, micro-influencer Grace Abbott has actually supplied a special discount link for their items. By following the link, her followers can get 20% off on their first order from Glossier– and Glossier can see just how much Grace Abbott is worth to their brand name to the last dollar.
Instagram influencer marketing is also an excellent way to improve your search engine ranking since it literally gets more individuals speaking about your brand name. Research studies have exposed that in comparison with paid marketing, clients created through word-of-mouth advertising have a 37 % higher retention rate.
# 5: Program your products in action
Top quality images of your items may grab individuals’s attention, they might not constantly be adequate to drive sales alone.
For your Instagram material to have a genuine effect, display the experience of in fact using your products. Narrate through your Instagram material utilizing images and videos that reveal your items in action.
For instance, if you’re offering a specific ingredient, you can publish images of dishes that can be made with the ingredient. Consist of the recipe in the caption, and maybe describe the perfect occasion in which to delight in the dish.
Additionally, if you’re selling clothing, you can show people using the clothes in different contexts. Include a caption that describes the experience of wearing the clothes or stimulates the texture of the material.
GoPro does an excellent task of showcasing their product in action. All their Instagram posts are photos and videos taken utilizing their electronic camera. Put your items in motion by revealing people the methods people like and enjoy them, and assisting them understand how they too can utilize and take joy in them.
# 6: Be subtle with influencer marketing
Consumers don’t like being overtly offered to. Even when you use an influencer to promote your product, the material shouldn’t be too ‘sales-y’. That implies it ought to be intriguing and appealing, however suitable with the influencer’s typical material.
Otherwise, the material might appear extremely marketing and insincere, which might negatively impact how the influencer’s followers feel about your brand.
Prior to you start the influencer outreach process, make sure you’ve defined what it is you’re attempting to leave it.
Is it to:
- communicate a particular message
- increase direct exposure and awareness
- support your content marketing activities
- drive traffic to your website and create more sales
- all of the above?
Whatever your aim, the goal is never to obtain an influencer to publish something that appears like an apparent brand push.
Engage just influencers who fit within your brand name and guarantee you have actually thoroughly outlined your deliverables.
In the post above, the content marketing is in line with the influencer’s usual lifestyle-focused posts. The focus is on food, in this case, a salad. The earphones are skillfully put nearby, with a caption that mentions how they’re excellent for obstructing out noise whilst studying.
The post has to do with the earphones, however it isn’t really right away obvious that holds true. It seems like a product recommendation, not an item push.
# 7: Welcome user-generated material
User-generated material is another form of word-of-mouth marketing. Your existing clients help create material that showcases your product. This in turn assists promote your product and services to the new consumers or their fans.
What could be much easier, right?
However, some customers may not easily share pictures of your product without your encouragement. To motivate them, you will have to use a reward or incentive, such as a chance to win something if they post photos featuring your product or hashtag.
For instance, you could use a chance to be featured on your official Instagram account, or a chance to win freebies or gift cards. Ensure you encourage them to utilize that top quality hashtag to assist you track the effectiveness of your efforts.
The Melt routinely reposts images taken by their clients. As you can see in the screenshot listed below, they always appropriately credit the user in the picture, and add amusing captions that their fans can associate with.
Commemorate your existing consumers. Consider material from them as a kind of living social proof for potential clients who still have doubts about purchasing from you.
As a reward, including user-generated material is an exceptional method to reveal your clients how much you appreciate them.
# 8: Request for truthful reviews from influencers
Individuals trust influencers since they’re like daily customers. So their viewpoints and guidance appear more genuine than a random celebrity endorsing your product. Brand names who deal with influencers do so primarily because they desire to engage the trust of their target market. A great way to do this is to ask the influencer to be truthful in their reviews, even if they find some negative aspects to your products. When an influencer truthfully shares some of the functions they don’t like, their positive feedback about other features seems markably more authentic.
Customers understand that every item has some advantages and disadvantages. So invite your influencer to post ‘warts and all’ evaluates to help you win the trust of your target audience.
Appeal influencer Adri routinely posts honest reviews about her experiences utilizing specific charm items. She discusses the outcomes she gets from each product, in addition to whether or not those results are in tune with the item claims.
In the screenshot listed below, she discusses that her experience utilizing a certain product has actually overall been favorable. She doesn’t hesitate to point out that the product stops working to live up to the claim that it minimizes pores after 28 days.
Is it still a great result for the brand? Yes. Due to the fact that she notes enough positive ‘pros’ for the product to outweigh the unfavorable ‘cons’, and offers it a general rating of 9/10. Her truthful appraisal both preserves her reliability and increases fans for the brand name.
# 9: Be amusing and relatable
Humor goes a long method in engaging an audience. To increase sales, aim to implement witty puns and relatable humor into your Instagram posts. The objective is to improve people’s understanding of your brand. And you currently know just how much favorable brand name perception can impact sales!
The Honest Company engages their Instagram followers by regularly publishing funny, relatable quotes for parents. You can see in the screenshot below how a great deal of their fans react to their humor, and discuss how relatable it is.
The brand likewise posts fan-submitted pictures with amusing captions.
If humorous material doesn’t fit with your brand name, go for thought-provoking and motivating — both recipes for shareability. Instagram is the ideal platform for aspirational posts that are very, really relatable for ordinary individuals.
# 10: Offer discounts or giveaways
Offering discounts or free gifts is one of the most effective ways to boost your sales on Instagram. It’s a cost-effective technique to promote your items and increase sales.
Through this technique, you can also increase the awareness of your product and services as customers share news about the offer with their pals.
This then increases your engagement rate. Once your Instagram fans engage with your material in some method, you can acknowledge them and provide them a discount rate.
When you offer free gifts or discount rates, it naturally draws in prospects and motivates them to purchase your product and services. If your consumers love your product and services, they will not be reluctant to talk about your brand name and promote it. To reward such loyal clients, you can give them appealing offers such as a VIP discount or a membership to the leading tier of your rewards program.
FatFace, a British clothes brand name, provided big discounts on their clothes line, which they announced on Instagram. Their fans were very excited by the discounts, as the post got more than 6K views.
# 11: Leverage Instagram stories
Instagram has released their Instagram Stories function, through which you can post and share videos and images with your loyal fans. Brands can really benefit from this feature to boost their sales.
However how can you use it effectively?
Here are a couple of suggestions that can assist you create efficient and impactful Instagram Stories. When executed correctly, these tips can substantially boost your sales:
- If you have unsteady hands, purchase a tripod. A tripod will keep your mobile phone or camera steady and steady when tape-recording videos and taking photos.
- Capture and share the brand’s story or journey with your followers in your Instagram Stories.
- Use your item images to develop a video and share it in your Stories. Make certain you use natural lighting.
- Capture and share the experiences of your consumers utilizing your service or products.
- Take some behind-the-scenes shots and videos, relevant to your item or services, and include them in your Stories.
# 12: Use hashtags
To attract customers and enhance your sales, a lot more, you can use hashtags relevant to your product or services. When you utilize the best mix of hashtags, it ends up being easier for your target consumers to find you. This technique will increase the awareness of your brand.
However it’s not as simple as it sounds to come up with the right mix of efficient hashtags. You have to invest your effort and time into comprehensive research. Make sure you utilize a balanced combination of distinct and typical hashtags on your Instagram posts.
Experiment with different combinations to see which works best for you. If you are working with influencers, ask them to use the exact same mix of hashtags.
Lacroix is a carbonated water brand. In the screenshot listed below, you can see that the brand has actually utilized a mix of numerous hashtags and managed to get more than 1600 likes.
Similar to this brand, you can also research and utilize the right mix of hashtags to increase your brand name’s presence.
# 13: Don’t publish aggressive or salesy posts
You should keep in mind that Instagram is not a platform indicated for selling and purchasing. Individuals are there not to purchase from brand names however rather to interact socially virtually. You must publish material that is not too pushy or salesy.
If you wish to utilize Instagram to offer your items, you have to do it in an innovative manner. This suggests you need to provide potential customers valuable, interesting content.
To do so, you can post photos motivated by real-life scenarios or share images of clients using your item. You can also publish pictures and videos with pointers or recipes including your products.
For circumstances, My Protein is a physical fitness brand name. Inspect out their posts on Instagram. They’re not too salesy, however at the exact same time, they encourage prospects to make a purchase due to the fact that the images they publish are from real-life circumstances.
The post in the screenshot listed below got more than 1,000 likes in less than 7 days.
You might even take it an action even more and partner with Instagram influencers. Influencers are known for their ability to promote products in such a way that’s convincing without being aggressive. You might try finding pertinent influencers in your niche who would speak on your behalf.
Social network is constantly developing, and Instagram is no exception. The above ideas need to give you some terrific concepts on the best ways to increase your sales on Instagram.
As you can see, influencers can make a huge distinction to your marketing efforts, and supply a lot more chances to engage with fans and share excellent photos and videos.
With more than 600 million monthly active users, Instagram is offering brands some fantastic results. It’s a place where individuals turn their enthusiasm into purchases.
Which of these tips will you try first?
Guest Author: Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and site conversions.