The Really Big List of Marketing Tools for Small Business

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The Really Big List of Marketing Tools for Small Business 1

Every marketer needs the right tools in order to succeed in running marketing campaigns.

Good tools make your life easier, from blogging tools to research and tracking tools.

Unicorn tools are unique and magnificent time-savers that free you up to focus and prioritize.

Here’s a list of every marketing tool you need updated for 2018.



Every Marketing Tool You Need to Know About in 2018

This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more.



Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.

2018 Marketing Tools

1. Site Audience Comparison

2. Digital Analytics Tools

3. SEO Keyword Analysis

4. SEO Rank Checking

5. SEO Site Crawling

6. SEO Backlink Analysis

7. AdWords Paid Search Analysis

8. Influencer Outreach and Management

9. Data Management Platforms and Audience Targeting

10. Page Engagement Tools

11. Content Management Systems

12. Blogging Tools

13. Content Curation and Authoring Tools

14. Landing Page Creation and Testing Tools

15. Digital Asset Management

16. On-site Push Notifications

17. Personalization for Ecommerce

18. Ecommerce Cart Recovery

19. A/B and Multivariate Testing Tools

20. Ecommerce Management

21. Product and Customer Review Tools

  • Trustpilot
  • Feefo
  • Yotpo
  • Bazaarvoice
  • Reevoo

22. Call Tracking

  • Infinity
  • Convirza
  • ResponseTap
  • CallTrackingMetrics
  • CallRail
  • Nextiva

23. Social Media Publishing Focus

  • HootSuite
  • Buffer
  • SproutSocial
  • Viralheat
  • FalconSocial

24. Social Media Listening Focus

  • SocialMention
  • Talkwalker Alerts
  • BuzzSumo
  • Social Crawlytics
  • Sysomos

25. Social Media Campaign Tools

  • Shortstack
  • Spredfast
  • Woobox
  • Pagemodo
  • Tabfoundry

26. Online Customer Service Tools

  • MobileMonkey
  • Zendesk
  • Help Scout
  • Get Satisfaction
  • Freshdesk
  • Groove

27. Marketing Cloud, CRM and Campaign Management Tools

  • HubSpot
  • Marketo
  • Hatchbuck
  • SalesForce
  • Oracle Marketing Cloud
  • Adobe Marketing Cloud

28. Email Service Providers and Marketing Automation Services

29. Facebook Messenger and Chatbot Tools

  • MobileMonkey

30. Email Marketing Optimization Tools

  • SurveyMonkey
  • Polldaddy
  • Typeform

Take your marketing strategies to the next level using the tools above.

Over to you; what marketing tools do you swear by?

What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!

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