“It’s too late to start an online business” “You’ve missed the boat” “All the profitable ideas are already taken” I’ve been hearing this since 2012; the year I left my job and became a full-time content marketing consultant. But people have been saying such things for much longer. For example, here’s a screenshot of …
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For over a decade now, businesses have been attempting to garner the power of the internet for the cost-effective, efficient marketing of their products or services. But even the best-conceived internet marketing campaigns can fail if your website’s design costs you the leads it should otherwise be generating. We recognize that beautiful graphics and …
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Every year brings new opportunities for growing a small business, and this year is definitely not an exception. Exciting technology trends keep emerging, completely transforming the way we work, learn, and develop. To take your small business to the next level, stay relevant, and emerge triumphant from the competition, you should follow the latest …
No matter where you look online, someone is talking about how great running an eCommerce business is. Amazingly enough, they all want to teach you how to do the same! Once you visit any of these guru sites or sales pages, you are then inundated with more remarketing ads on Facebook and other social media …
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If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video. An easy way to venture into video content marketing is through screen recording videos. This is because anybody can create them. You …
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Before the relatively recent explosion of Facebook, Twitter, and Instagram, celebrity advertising was considered to be the main path towards reaching and influencing potential customers. If your brand or business was attempting to market sports apparel, for example, reaching out to certain NBA stars with an aggressive advertising campaign was probably the best way to …
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The Colombian Government had a problem. Throughout the long-running battle with revolutionary group FARC, hundreds of soldiers had been captured. Some of these troops had been captive for years, and the Government was looking to get a message out not to give up or lose hope. But how to pass a message directly to the …
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In today’s highly competitive world of online communication, every email you send not only competes against hundreds of other email messages at any given time but also with the dwindling attention span of subscribers. As a result, any email you send, including your marketing emails, should aim to grab a subscriber’s attention in their crowded …
Are the robots really taking over? By robots, I mean artificially intelligent machine-based learning algorithms that mimic the workings of a human brain. Except… they don’t really. With all the buzz about Artificial intelligence (AI) and machine learning now you would think that the human brain and the way we think, act, make decisions, and …
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Pinterest is a great source of traffic for eCommerce merchants because of the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an eCommerce merchant, then you’re already missing a lot. …
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