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Instagram has been one of the most popular social platforms among marketers in recent times due to its remarkable aesthetics and promotional capabilities. With these capabilities, there has been an emerging trend to integrate an Instagram feed with an online storefront,...

A research study conducted by Demand Metric reveals that 90% of all companies employ content in their marketing efforts and 78% of CMOs see custom content as the future of marketing. The majority of business owners believe that content should be...

Content personalization is unarguably one of the current biggest trends happening in content marketing. Every business that wants to acquire more leads and generate customers need to provide personalized content. You’ve likely heard about how mega-companies like Amazon and Netflix provide...

One billion. That’s the number of people using Instagram monthly. As a marketer, I’m sure you can see the opportunity on Instagram. What’s more? 200 million Instagram users visit at least one business profile each day. When people stumble on your...

How do you send content viral? Viral content is any piece of media that becomes wildly popular overnight. It could be a Youtube video, Facebook post,  tweet, or almost any social media content that gets shared thousands and thousands of times....

Launched in 2016, Instagram Stories were initially seen only as a rip-off sourced from Snapchat and were largely ignored by the userbase as such. Fast-forward to 2019, and we see most large brands leveraging this feature on a daily basis to...

Have you ever found yourself staying up all night, trying to pass a single level of a video game that you’ve been stuck on for hours? Perhaps you got swept up in the Candy Crush craze of proudly sharing your score...

The eCommerce industry is flourishing across the globe. According to statistics from Statista, the number of digital buyers in 2017 was 1.66 billion and the number will rise to 2.14 billion by 2021. Statista predicts Amazon’s market share of the U.S. eCommerce...

The search industry is always on a buzz about how to crack the Google algorithm updates and rank in search engine results. But is SEO just about Google? Too often we only think of Google when it comes to SEO because...

In a list of “top 5 phobias,” public speaking takes the top slot, followed by death. That’s right, more people are scared of speaking in front of others than they are their own death. And that’s a shame, because what many...