The world is becoming more and more mobile. Customers don’t just search for products, services or businesses; they want to get these results at arm’s length. Users want Google to use their location every time they search for something, even if they don’t add location modifiers like “near me,”...
The Colombian Government had a problem. Throughout the long-running battle with revolutionary group FARC, hundreds of soldiers had been captured. Some of these troops had been captive for years, and the Government was looking to get a message out not to give up or lose hope. But how to...
In today’s highly competitive world of online communication, every email you send not only competes against hundreds of other email messages at any given time but also with the dwindling attention span of subscribers. As a result, any email you send, including your marketing emails, should aim to grab a...
Are the robots really taking over? By robots, I mean artificially intelligent machine-based learning algorithms that mimic the workings of a human brain. Except… they don’t really. With all the buzz about Artificial intelligence (AI) and machine learning now you would think that the human brain and the way we...
Pinterest is a great source of traffic for eCommerce merchants because of the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an eCommerce merchant, then...
A common struggle for SEO experts is keeping up with Google’s ever-changing search algorithms. Every year, there is a slew of updates that force organizations across industries to ditch their playbooks and return to the drawing board. Some of these changes are seen coming from a mile away, while...
If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing. Influencer marketing is all about building connections with people and presenting your product in an honest and transparent way. For eCommerce, this is especially important. With...
If you’ve ever given thought to starting your own eCommerce dropshipping business, the time has never been better. 2019 is shaping up to be a great year for the industry! Not only is it getting easier and easier to get started, you can now kickstart your own dropshipping business for...
Each new year signals a new beginning—especially when it comes to your social media strategy. If you have new idea on things to try on social media this year that other brands aren’t doing, you have a better chance of surprising your audience and engaging them. We’ve outlined all the...
The impact of guest posting on businesses and the relevance of it in today’s world has been one that’s attracted much debate. But it’s widely agreed upon that guest posting (if done “ethically”) still works. Even though Matt Cutts has claimed that “guest posting is done”, he was only...
