Long before the age of technology, fonts have been evolving. We’ve come a long way since scriptwriting, mainly because our works are no longer in scrolls but anywhere from screens to print ads. Fonts have changed with our times and the means of which content was presented to us,...
Brands and businesses across the Globe look to channelize all their marketing, promotional, and operational endeavors to attain one long-term vision… To generate an influx of revenue that is well and truly more than the year gone by. Right at the epicenter of this vision lays the trump-card that...
Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every dollar spent. The only problem is: how can you leverage both? Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you...
You could have the greatest website in the world with the highest SEO ranking, but if you sell physical products or services, and depend on people coming to see you face-to-face, you’re probably not making much of a living. In a world that is so digitally focused, how do you...
Google’s search algorithms are inclined to deliver a good user experience. That’s why you need to create content that is authentic, relevant, and valuable to your target audience. A majority of SEO professionals create and optimize various types of content such as blog posts, infographics, and images to increase their...
Consider yourself in a Starbucks store on a cool autumn evening, which latte would you go for, the one that is available every day or the season’s specialty? The season’s specialty should be the clear winner. The Pumpkin Spiced Latte is one of the most outstanding limited time offers of...
A high click-through rate (CTR) may help you get higher rankings on the search results pages. But a high dwell time will help you keep those rankings. When a search engine user visits your page and spends a lot of time going through your content, search engines see your page...
Career progression used to be linear… Get a job, work hard, and make your way up the organizational hierarchy. Predefined structures determined a career path and tenure was reflected in a salary. Over the past few decades, the workplace has embarked on a new journey. Globalization has changed cultural expectations...
You’ve heard that Warren Buffet reads 5-6 hours per day. Mark Cuban is reading up to three hours a day. But what gets left out of that equation is they have time to read because they’ve built their business in a way that provides them that time. Odds are, you’re...
Storytelling has been considered an art form for millennia – people capable of telling compelling stories have always been treated with respect and fascination. Today, this is reflected even in the way people are making their buying decisions. Brands with interesting, original, unusual stories can hope to sell more than...